News channels rake in advertising on budget day

BENGALURU: Normally, the days leading up to, during and following the state and national elections and election result day are when news channels rake in the moolah. Another important day for news channels for attracting advertisers is the day the national budget is announced. This budget day was no different – advertisers flocked news channels.  Here is a list of top five advertisers and brands on news channels on 1 February 2018 according to Broadcast Audience Research Council (BARC):


Channels: CNBC Awaaz;   CNBC Bazar;   CNBC TV 18;   CNBC TV 18 Prime HD;   Zee Business;   ET Now;   BTVI


Channels: Aaj Tak;   Zee News;   India TV;   News18 India;   India News;   News Nation;   News 24;   Zee Hindustan;   Tez


Channels: Republic TV;   Times Now;   Times Now HD;   India Today Television;   CNN News18;   NDTV 24x7;   Mirror Now;   News X;   NewsX HD

As is obvious from the above charts, the top five advertisers and brands were across verticals – be it infrastructure, finance, insurance, home décor, lighting, pharmaceutical, etc. Baba Ramdev’s Patanjali Ayurved was the biggest advertiser among the top five lists and that too across just one genre of news – Hindi business news.
A number of these players are normally not present in BARC’s weekly lists of top 10 advertisers and bands in terms of insertions. Here are BARC’s lists of the top 10 advertisers and brands in week 5 of 2017 (Saturday, 27 January 2018 to Friday, 2 February 2018).



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