News channels rake in advertising on budget day

BENGALURU: Normally, the days leading up to, during and following the state and national elections and election result day are when news channels rake in the moolah. Another important day for news channels for attracting advertisers is the day the national budget is announced. This budget day was no different – advertisers flocked news channels.  Here is a list of top five advertisers and brands on news channels on 1 February 2018 according to Broadcast Audience Research Council (BARC):


Channels: CNBC Awaaz;   CNBC Bazar;   CNBC TV 18;   CNBC TV 18 Prime HD;   Zee Business;   ET Now;   BTVI


Channels: Aaj Tak;   Zee News;   India TV;   News18 India;   India News;   News Nation;   News 24;   Zee Hindustan;   Tez


Channels: Republic TV;   Times Now;   Times Now HD;   India Today Television;   CNN News18;   NDTV 24x7;   Mirror Now;   News X;   NewsX HD

As is obvious from the above charts, the top five advertisers and brands were across verticals – be it infrastructure, finance, insurance, home décor, lighting, pharmaceutical, etc. Baba Ramdev’s Patanjali Ayurved was the biggest advertiser among the top five lists and that too across just one genre of news – Hindi business news.
A number of these players are normally not present in BARC’s weekly lists of top 10 advertisers and bands in terms of insertions. Here are BARC’s lists of the top 10 advertisers and brands in week 5 of 2017 (Saturday, 27 January 2018 to Friday, 2 February 2018).



Also Read :

Demystifying news television viewership in 2017

BARC segments viewership data for South regional news from GECs

BARC panel tampering: first arrests made

Latest Reads
News18 Network launches multimedia campaign to strengthen its position

MUMBAI: News18 Network, has announced the launch of its mega campaign 18=1. The Network, which once comprised of channels such as CNN-IBN, ETV, IBN7 and IBN-Lokmat, recently consolidated all its general news channels under the News18 Brand. This has allowed the Network to develop one, seamless...

Television TV Channels News Broadcasting
Guest column: TV Analytics on Colors Tamil

Viacom’s entry into a new regional market with channel Colors Tamil has made big news since its launch in February this year. With its sampling phase for content still running, the channel’s performance has a dynamic impact on the regional television landscape. We studied the key viewership...

Television TV Channels Regional
Mukta A2 Cinemas launches the newly acquired SunCity Multiplex

Mukta A2 Cinemas, a well known chain of cinemas from the brand Mukta Arts Ltd, announces the launch of its new property SunCity Mukta A2 Cinemas, located at Vile Parle, Mumbai. The launch took place on 15th June 2018 and was celebrated with the release of this month’s most awaited action-drama,...

Television TV Channels English Entertainment
Polimer TV, Gemini Movies make presence felt in BARC's week 23 data

MUMBAI:  Polimer TV, Tamil language satellite television channel and Gemini Movies, a Telugu movie channel of Sun Network, were the two new entrants in the Tamil and Telugu markets after BARC released its ratings for week 23. Star Jalsha and Zee Marathi topped their respective markets, while the...

Television TV Channels Regional
Sun TV, Zee Anmol almost neck-to-neck in across genres

BENGALURU: Zee Entertainment Enterprises Limited (Zeel) free to air (FTA) Hindi general entertainment channel (Hindi GEC) Zee Anmol entered the bastions held by either the Sun TV Network’s flagship Tamil GEC Sun TV or the channel that aired the Indian Premier League (IPL) in week 21 of 2018. Zee...

Television TV Channels Viewership
With four elections due, networks with regional news channels set to benefit

With four key assembly elections lined up towards the end of the year, India's regional news channels could be laughing their way to the bank. In a bid to maximize their revenues, channels are in the process of sprucing up their programming and hiking ad rates. iTV Network, Network18, Zee News...

Television TV Channels Regional
Markand Adhikari re-appointed by TV Vision as MD for three years

TV Vision has re-appointed Markand Adhikari as managing director of the company for next three years. The appointment is subject to approval from the members at the ensuing General Meeting of the company.

Television TV Channels People
BARC Data: Republic TV continues to lead English news

Arnab Goswami’s Republic TV continued to dominate the English news market in the latest All India Broadcast Audience Research Council’s (BARC) week 23 rantings. While Aaj Tak led the charts in two Hindi news markets, News 18 India replaced ABP News in top five in the rural segment.

Television TV Channels Viewership
Colors emerges leader in GEC urban in BARC's week 23 data

Viacom18's free to air (FTA) channel Rishtey witnessed a drop of five places, from second to seventh, as compared to last week in Broadcast Audience Research Council (BARC) data for week 23 of 2018 in the Hindi GEC (U+R) market. While Sony Pal and Rishtey exchanged their second and third positions...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories