News channels rake in advertising on budget day

BENGALURU: Normally, the days leading up to, during and following the state and national elections and election result day are when news channels rake in the moolah. Another important day for news channels for attracting advertisers is the day the national budget is announced. This budget day was no different – advertisers flocked news channels.  Here is a list of top five advertisers and brands on news channels on 1 February 2018 according to Broadcast Audience Research Council (BARC):


Channels: CNBC Awaaz;   CNBC Bazar;   CNBC TV 18;   CNBC TV 18 Prime HD;   Zee Business;   ET Now;   BTVI


Channels: Aaj Tak;   Zee News;   India TV;   News18 India;   India News;   News Nation;   News 24;   Zee Hindustan;   Tez


Channels: Republic TV;   Times Now;   Times Now HD;   India Today Television;   CNN News18;   NDTV 24x7;   Mirror Now;   News X;   NewsX HD

As is obvious from the above charts, the top five advertisers and brands were across verticals – be it infrastructure, finance, insurance, home décor, lighting, pharmaceutical, etc. Baba Ramdev’s Patanjali Ayurved was the biggest advertiser among the top five lists and that too across just one genre of news – Hindi business news.
A number of these players are normally not present in BARC’s weekly lists of top 10 advertisers and bands in terms of insertions. Here are BARC’s lists of the top 10 advertisers and brands in week 5 of 2017 (Saturday, 27 January 2018 to Friday, 2 February 2018).



Also Read :

Demystifying news television viewership in 2017

BARC segments viewership data for South regional news from GECs

BARC panel tampering: first arrests made

Latest Reads
Guest Column: Online poker the next big wave in digital

With poker’s popularity having touched heights in the US, the UK, China, and other European nations, the card game online has also begun to gain immense traction in India. People in India have begun to recognise poker as a skilled-based game. This is one of the major reasons why a large number of...

Television TV Channels Sports
NewsX launches its biggest campaign to unearth non-performing assets

NewsX has launched India's biggest investigation into Non-Performing Assets (NPAs) by kicking off a 100-day campaign to help strengthen India's financial backbone by weeding out non-performing assets that are weighing down on banks.

Television TV Channels News Broadcasting
Shaping the future of Information and Entertainment industry at magnetic maharashtra, exclusively on BTVI

The State government’s initiative ‘Magnetic Maharashtra Convergence Summit 2018’ held recently in Mumbai, showcasing progress of Maharashtra, witnessed participation from major players and Indian companies. The summit focussed on building the state economy with a total committed investment of Rs12...

Television TV Channels News Broadcasting
BBC News invests in VR documentary series

Hotly tipped as one of the digital trends to look out for in 2018, virtual reality (VR) has made significant steps towards becoming a more integrated offering from BBC News. The BBC is investing in bringing its award-winning journalism to audiences seeking new experiences by launching a VR...

Television TV Channels News Broadcasting
U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season's title

Boosting the E-Sports scene in India, the intense, gruelling 34-day U Cypher championship finally ended with team Yakshas bagging top honours. They defeated the Sherdils in a thrilling match that went into overtime

Television TV Channels Music and Youth
Sony SAB launches Saat Phero Ki Hera Pherie

‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie...

Television TV Channels GECs
Crime reality shows maybe doing more harm than good

The darker genres of storytelling such as thriller, crime and horror have hooked viewers for years. Though at times gory, viewers gulp down crime stories if they are crafted with an element of fun. But a rise in criminals imitating scenes from shows has led people to blame both Bollywood and TV...

Television TV Channels GECs
Chrome DM bags election count and analysis forthe upcoming elections in Meghalaya,Tripura, Nagaland

Chrome Data Analytics and Media – India’s largest primary research and data analytics company – has bagged the tender for covering and analysing the counting of polls in the North-Eastern states of Meghalaya, Tripura and Nagaland for the Doordarshan channel. This marks the foray of the company in...

Television TV Channels News Broadcasting
Communication of Reham Khan's exclusive interview with WION

Imran khan's ex-wife has spoken exclusively to WION on his recent remarriage. Reham Khan who was Imran Khan's second wife, told WION from her home in London that 'Imran Khan's latest marriage is a political misadventure, those who seek power need to make good judgements'. Imran khan tied the knot...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories