Television

News Channels continue their innovations for World Cup

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MUMBAI: When India and Pakistan face each other on the Cricket ground, it’s bigger than just a game. With emotions running high in two neighboring sides of the border for the World Cup face-off between India & Pakistan, NewsX and India News will join hands with PTV Sports and DIN News of Pakistan to present ‘War of the Worlds-Indo-Pak Clash’ and ‘India Mange Cup’ respectively, that will bring to the viewers extensive coverage around the Indo-Pak matches in the World Cup 2015.

Continuing with its objective of delivering quality content, iTV Network brings exclusive shows under this association. The channels will telecast multiple joint shows where panellists from both nations will discuss and analyze the teams, their performances and the likely outcome of the matches. The shows will also take a closer look at the history of the World Cup matches played between India and Pakistan. The channels together will conduct build-up shows on 13 and 14 February before the nations’ first face-off in World cup on 15 February. The special show will also analyse the impact index of the teams and the players by using Wisden Wizard Impact Index by Wisden India.

The array of special programming on the channels will include:

NewsX:

·         On 13 & 14 February, Preview show before the epic battle between India Pakistan which will reminisce India's unbeaten record against Pakistan in World Cup matches. The show will also compare both the teams using the Wisden Wizard Impact.

·         On 15 February @ 7.30am, a half an hour pre-match show that will analyse the likely outcome of the match and a post-match review show to dissect the match from every aspect.

The guest panel will include many big names from India and Pakistan Cricket and Journalism fraternity like Anshuman Gaiekwad, Ayaz Memon, Vinod Kambli, Mohsin Khan, Sarfraz Nawaz, Jonty Rhodes etc.

India News:

·         On 14 February: A preview show (7pm-10pm) along with debates between the players of respective teams.

·         On 15 February:  Pre-match special (at 8am) and post-match special, culminating into a mega show at 8pm in the evening that will review the match from all aspects.

The guest panel on the channel will include dignitaries and legendary names from India & Pakistan, such as  Vinod Kambli, Nayan Mongia, Ritender Sodhi, Rajkumar Sharma (Coach, Virat Kohli) & Salim Malik (DIN News).

In addition to these, the channel will also telecast a special show if India & Pakistan fight each other in the knockouts and a mega preview show before the Grand Finale.

Speaking on this partnership, NewsX editor-in-chief Rahul Shivshankar said, “India & Pakistan matches have always creating a huge stir in both of our nations. Catching up with this rising excitement around the world cup face-off between the nations, we are glad to partner with PTV Sports, Pakistan and bring to the viewers a unique line-up of programming never seen before in World Cup. I am confident that this association will enhance our World Cup coverage and will bring the best to our viewers.”

India News editor-in-chief Deepak Chaurasia added, "India-Pakistan cricket matches are like a treat for the cricket lovers of two nations. While all other channels will be busy highlighting reactions from India, we at India News will make one step further by getting coverage direct from the other side of the border. Association with DIN News will certainly add an edge to our programming.”

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