Television

News24 to hike ad rates by 40% post revamp

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/19/24.jpg?itok=oPG_wnHX

MUMBAI: A decade after making a headway into India?s burgeoning news TV industry, Hindi news channel News24 has given itself a makeover to stay relevant in the current times. The channel, owned by BAG Network and Media, got a new logo design and tagline of ?Think First? earlier this month.

Talking to Indiantelevision.com, BAG Network CMD and News24 editor-in-chief Anurradha Prasad said that the revamp was initiated since the channel had completed 10 years in the market and as she expected 2018 to be a major milestone for the industry.

?After the revamp, which involves several operational changes, we plan to increase the ad rates by 30-40 per cent. We are gearing ourselves up for an action-packed 2018 since it will be a very big year for news thanks to the state and general elections,? Prasad pointed out. She pegged the Hindi news genre at Rs 5000 crore in terms of revenue, significantly larger than the English news genre.

Distribution is the biggest challenge for the industry and the cost involved is high. ?Since we are a free-to-air channel, our entire revenue is dependent on advertisers. If all the FTA channels spend 60 per cent of that for distribution, it is bound to impact the content. The way forward is through optimal use of technology and smartphones,? she said.

Alongside the channel refresh, the channel?s shows have received a brand-new look as well. Sabse Bada Sawwal with Sandeep Chaudhary airs at 7 pm followed by Rashtra ki Baat with Manav Gupta. In the former, experts provide their views on the latest issues and question the authorities. In the other show, the anchor sheds light on the current affairs, news updates and social issues of the country.

Prasad says that the channel is bringing out a new cybercrime show for the weekend that will be an eye-opener for the youth and parents. ?People are unaware of the dark web and how it operates and the 13-episode show will aim to unravel that.?

The channel aims to empower its viewers with news without any agenda. According to Prasad, News24 has a reach of 7.5 to 8 crore households a week with presence in 90 per cent of homes in the Hindi-speaking market.

Also Read :

Debates continue to reap rewards for Eng news channels on prime time

Right time for India-centric global news channel: Smriti Irani

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/rv.jpg?itok=F7QrH1aA
Untapped TV audience of 100 mn for international channels

The International Television Research Group (inTV) and GlobalWebIndex compared internet users aged 16-64 who watch any of the international TV channels such as BBC News, Bloomberg Television, CNBC, CNN, Euronews, Eurosport, France 24, National Geographic Channel, Sky News and TV5Monde channels at...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/zee.jpg?itok=BLz1u0z9
Zeel channels continue to rule Hindi channels; Colors, Star Maa return to across genres list

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GECs Zee Anmol and flagship Zee TV were once again ranked second and third in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 37 of 2018 (Saturday, 8 September 2018...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/Colors_Bangla1.jpg?itok=BJ2UigU_
Kannada, Marathi, Tamil, Telugu market witness no change in BARC week 37

Colors Bangla and Jalsha Movies swapped their third and fourth positions in the Bengali space in the BARC data’s week 37. Big Ganga and Bhojpuri Cinema exchanged their first and second positions in the Bhojpuri segment. In the Kannada, Marathi, Tamil and Telugu market, no changes were observed....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/Republic-TV.jpg?itok=enRQxZQz
Republic TV leads English news in BARC week 37

NDTV 24x7 stood at fifth position in the English news genre according to All India BARC data week 37. No changes were observed this week in the English business news genre. Aaj Tak continued to lead in Hindi news genre (U+R). Moreover, Aaj Tak and ABP News also continued to dominate in Hindi news...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/divya.jpg?itok=CNzzoXs2
ALTBalaji appoints Divya Dixit as Senior Vice President, Head of Marketing

Balaji Telefilms has recently been integrating great leadership talent from across the board to spearhead the business and become a powerhouse. Further fortifying its leadership at ALTBalaji - India’s largest platform for original and exclusive digital content, the company announced the appointment...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/dsport.jpg?itok=hnh7hjMh
DSport to broadcast Laver Cup from 21-23 September

DSport will bring live action from the second edition of Laver Cup, a men's tennis tournament between teams from Europe and the rest of the world to be held in Chicago from 21-23 September 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/dnpa_0.jpg?itok=cmsK3D6w
India’s top media companies announce formation of Digital News Publishers Association

Amidst a plethora of industry bodies and sectoral alliances in the Rs. 1.5 trillion Indian media and entertainment sector, another such organization today took birth. It has been christened the Digital News Publishers Association (DNPA). 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/raj.jpg?itok=6azkvKHY
Raj Nayak, Janak Sarda to be felicitated by International Advertising Association

At the annual International Advertising Association (IAA) Inspire awards to be held at Bucharest on 2 October 2018 with advertising and marketing leaders from all over the world in attendance, Viacom18 COO Raj Nayak and past president IAA India Chapter will be felicitated with the prestigious "...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/gainers.jpg?itok=AbeuHy2U
Sports most benefited genre in Chrome DM week 37

With a growth of 2.82 per cent as compared to last week (36), the sports genre marked the highest opportunity to see (OTS) among all categories in week 37 of Chrome Data Analytics & Media.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories