NDTV Ventures’ IndianRoots partners with FabIndia

MUMBAI: NDTV Ventures’, an online marketplace for Indian fashion, has inked a partnership with Fabindia. With this, IndianRoots will now serve as an online platform to showcase Fabindia’s range to the international audience.


IndianRoots, since its inception in 2013 has been hosting brands and designers with an aim to bridge the gap between products ‘Made in India’ and the worldwide market of Indians. 


IndianRoots recently also partnered with Banka Silk from Bihar, Craftroots - An NGO by Anar Patel and with the Government of Bihar to promote Indian artisanship and make it accessible to global audiences.


NDTV Group CEO and executive director Vikram Chandra said, “NDTV is delighted to welcome FabIndia as a partner on IndianRoots. We have immense respect for FabIndia as a great Indian brand in the ethnic category. I am sure this partnership will help both of us reach new heights.”


NDTV Ethnic Retail ( executive director Shyatto Raha added, “This partnership with an iconic brand like Fabindia is a feather in the cap of our ‘Made in India’ campaign. The association acts as a bridge between Fabindia and its international clientele. It will not only help Fabindia reach out to Indian patrons abroad but will also drive its brand presence amongst non Indian communities.”


NDTV Ethnic Retail ( CEO Rahul Narvekar said, “This partnership is a one of a kind in the e-commerce domain. It reiterates the significance of Indian fashion in the global marketplace. This partnership can set a benchmark for the e-commerce industry in terms of the natural confluence of two brands for mutual expansion and growth.”

Latest Reads
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories