Television

NDTV Prime to debut on Monday with reality show 'Ticket to Bollywood'

MUMBAI: As part of an image makeover of sorts, NDTV Profit will start broadcasting as a dual channel from Monday, 17 March. During market hours, it will air as itself and thereafter, from 9.00 pm to 11.00 pm, as NDTV Prime, showcasing some innovative shows on a daily basis. In a sense, the aim of NDTV Prime is to woo the urban male audience.

 

 Coming to content, a special show titled Ticket to Bollywood has been produced internally with the help of a clutch of producers. Interestingly, it is a one-hour reality show where NDTV will zero in on to-be actors for a film it will be co-producing at a later stage. Currently, auditions for the show are on. “Ticket to Bollywood is a reality show of a GEC (general entertainment channel) scale. 9:00 pm to 10:00 pm is big-bang Bollywood entertainment that will draw eyeballs and not just NDTV viewers,” says NDTV group CEO Vikram Chandra.

 

Ticket to Bollywood will run for approximately three months (60 episodes), after which, the slot will be replaced with a new show. A comedy show will follow Ticket to Bollywood at 10:00 pm, after which a film strip will be telecast at 10:30 pm, where a film will be broken into five episodes across the week.

 

NDTV Profit is betting big on the 9:00 pm to 11:00 pm slot, for which it is busy tying up with producers and production houses for newer ideas. “A lot of producers have come up to us and said that they are delighted with the positioning of the channel. There aren’t many channels for men to watch so the primary constituency of NDTV Profit/Prime is urban men,” says Chandra.

 

 Apart from special content, every hour will begin with news headlines and end with sports headlines. The channel is depending on the rollout of digitisation and the presence of appointment viewing. The difficult part will be to get the audience onto NDTV Prime during peak hours when most TV sets are dominated by GECs. Besides, the channel will have to keep investing money into NDTV Prime to get newer and better shows aboard. NDTV Profit/Prime’s main target will be urban homes with two or more television sets.

 

 A media planner on condition of anonymity says, “What NDTV is trying to do is an image makeover. If that happens, advertisers will come, however it isn’t going to have any major impact on viewers or ratings.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_4.jpg?itok=a_JSVu5m
BARC India ropes in Nielsen's Jamie Kenny as DAM head

BARC India has appointed Jamie Kenney as the business head of its digital arm. The move is a part of BARC India’s plan of launching digital audience measurement in the country.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/TV9.jpg?itok=wNCSSNZG
TV9 network on sale; Zee group front-runner?

MUMBAI: Consolidation in the Indian news television business is but a foregone conclusion, thanks to the plethora of channels operating in the space. The only question is when and who.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1.jpg?itok=1qGZUh9d
Engaging content: Akbar Birbal folklore completes 500 episodes

Big Magic is all set to create a new benchmark with the completion of 500 episodes of its marquee show Har Mushkil Ka Hal Akbar Birbal.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Prannoy%20Roy.jpg?itok=O75DOjIQ
NDTV 24 x7 expands its presence in Singapore

New Delhi Television Limited (NDTV) on 26 September announced the launch of its flagship channel, 'NDTV 24x7', on Singtel in Singapore.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_26.jpg?itok=crzL0Kg-
Chrome week 38: English movies genre tops chart with 4.8 % OTS

The English movies genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis in six metros by registering an increase of 4.8 per cent. Movies Now was the leader with 49.6 per cent OTS in week 38.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/25/ipl800x800.jpg?itok=avJ0Q0ML
BCCI’s cricket media rights bonanza

MUMBAI: The Board of Control for Cricket in India (BCCI) has forecast that it is going to take home a whopping 60 per cent plus more media rights income from cricket in the financial year 2016-2017. The figure it has kept in its sights is Rs 1036.80 crore. In 2015-16, it had budgeted a figure of Rs...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1.jpg?itok=uUuTMLCE
Uri reaction: Zee considers dropping Pak shows from Zindagi

It makes sense, nationalism-wise. But, does it make sense, business-wise? An unexpected yet ideal tweet by media baron Subhash Chandra has catalysed a hot debate whether film actors from a hostile country should be allowed to earn millions working in the Indian film industry. His tweet follows in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/non-%20tv.jpg?itok=UVXFUvEj
Non-news temporary uplinking approvals in 15 days

NEW DELHI: Applications from all non-news (general entertainment) television companies for temporary uplinking permission from the Government should be made at least 15 days prior to the scheduled events.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_33.jpg?itok=XD1Juft_
DD allocates Rs 4.5 lakh for handloom programmes

Six kendras of Doordarshan will receive a total amount of Rs 4.5 lakh for telecast of programmes relating to National Handloom Day celebrated by the Textiles Ministry last month. The decision to reimburse the six stations for varying amounts was taken yesterday (22 September 2016).

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories