NDTV Good Times plans bonanza for viewers on tenth anniversary

MUMBAI: “The great thing about getting older is that you become more mellow,” quoting Irish author, playwright and columnist Maeve Binchy who died in 2012. However, viewers are hoping that the same will not be the case with India’s  long-running lifestyle channel, NDTV Good Times, as it becomes all of 10 today.  

Launched on 7 September 2007 in partnership with the now allegedly tarred former Indian liquor magnate Vijay Mallya, its intent was to offer a wide range of aspirational lifestyle programming on health, fashion, food, travel, and luxury. 

And it has been doing that effectively by engaging and entertaining English-speaking upscale TV audiences in India the US, Singapore, Sri Lanka, Mauritius and Maldives. In India, In fact, it has gone on to define the lifestyle niche  – being present across all major cable markets and all six DTH platforms in the country -  even as others have fallen by the wayside. (Mallya is no longer associated with the channel, but the Good Times brand has stayed with NDTV Lifestyle – a division under the NDTV network.)  

A press release issued by the network says the uniqueness about NDTV Good Times is that “it  presents fresh, original programming that gives its viewers mantras on how to enjoy food both highway and Michelin star, find good health through salsa and yoga, follow fashion on ramps both Indian and global and most of all on how to live life to the fullest, no matter where you are. The line-up of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly global India."

Indeed, some of NDTV Good Times’ shows  like ‘Band Baajaa Bride’, ‘Yarri Dostii Shaadi’ and ‘My Yellow Table' have become iconic.

The channel has won several programming awards at the Indian Television Academy Awards,'s The Indian Telly Awards and the World Media Festival for key shows and interstitials like Highway on My Plate, No Big Deal and Making of the Kingfisher Calendar.

And on its tenth anniversary, the channel’s team, says  its   logo, icons, idents and a vibrant and dynamic colour palette are a testament to its evolution.

“We are continuing to offer programming that is impulsive, interactive and with an attitude to match,” explains NDTV Lifestyle CEO Smeeta Chakrabarti. “We have planned an exciting line-up and fresh seasons of hit shows, starting with My Yellow Table with the popular chef Kunal Kapur.  Also planned is an exciting contest to gratify our viewers who could win luxury experiences.”

Adds  channel head Arati Singh: “Our focus has always been to provide an immersive Good Times experience through 360-degree multi-platform content. NDTV Good Times inspires its viewers to #LiveYoung and #LiveIndian which has been the channel’s tagline and  has been integrated with its social media as well.”

With that kind of go-getter attitude, there’s no stopping the good times for its TV viewers.

Latest Reads
Disney’s Marvel HQ to offer fresh content

The Walt Disney Company India is making some changes to its newly renamed channel Marvel HQ. To attract viewers, the chanel will undergo a content change. The channel aims to transport viewers into the world of epic storytelling told through inspiring characters and will reach out to kids 9+ (boys...

Television TV Channels Kids
Ad, subscription revenues drive Zeel numbers up for third quarter

The Subhash Chandra led Zee Entertainment Enterprises Limited reported 17.9 percent year-on year (y-o-y) growth in operating revenue at Rs 2,166.77 crore for the quarter ended 31 December 2018 (Q3 2019, quarter or period under review) as compared to the Rs 1,838.07 crore for the corresponding year...

Television TV Channels GECs
DSPORT to telecast marquee european tour events in india

DSPORT, a premium sports channel of Discovery Communications, will broadcast live , Marquee events from the European Tour 2019, Europe’s premiere and one of golf’s strongest professional tours featuring some of the world’s top professional golfers.

Television TV Channels Sports
TV18 boosts Network18 numbers for third quarter

Mukesh Dhirbhai Ambani’s media arm, Network18 reported improved numbers for the quarter ended 31 December 2018 (Q3 2019, quarter under review) as compared to the corresponding year ago quarter Q3 2018).

Television TV Channels News Broadcasting
PM Narendra Modi's interview with ANI News garners 5.9 mn impressions

Indian PM Narendra Modi gave an interview to ANI News on 1 January 2019. It raked in 5.9 million impressions in the Hindi news genre, according to BARC India.

Television TV Channels News Broadcasting
Comedy Central and BSF join forces to ‘Spread The Cheer’ among the Jawans in Jammu

Comedy Central – India’s leading 24-hour English Entertainment channel is committed towards making India smile and spreading cheer in citizens’ lives.

Television TV Channels English Entertainment
Discovery Channel to premiere epic Docu-Drama ‘First Man'

Who are we? Where did we come from? What makes us human? The two hour special First Man, premiering on Discovery Channel on January 15 at 9:00 pm

Television TV Channels Factual @ Discovery
&TV presents an unusual love story Main Bhi Ardhangini

It is often said that a man’s life can never be complete without a wife i.e. his ‘Ardhangini’ or his better half. Donning multiple roles

Television TV Channels GECs
Follow your passion with this slice-of-life story of Fanney Khan with its World Television Premiere Only on Sony MAX

Set to conquer the world battling the daily rat-race, a father-daughter duo is passionate to achieve their goals against all odds.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories