Television

NDTV appoints the works Network as its Executive TV Advertising sales representavive for the Middle East

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MUMBAI: New Delhi Television (NDTV), India’s leading News broadcaster, has appointed The Works Network as its exclusive television advertising sales representative for the Middle East feed of their English News channel NDTV 24x7 with effect from January 1st 2015.

NDTV 24x7, the flagship channel from the NDTV news network, is India’s most watched English News channel. Winner of numerous awards, including the Asian Television Award and Asian Viewers Television Awards for Best News Channel, NDTV 24x7 is available across all major platforms like OSN, E-Vision, Du and Q-tel to cater to the viewers in the Middle East Region.

Speaking on the occasion, Rahul Sood, Head- Affiliate Sales & Distribution, NDTV, said: “We are very pleased to announce our association and are looking forward to working with The Works Network to deliver great solutions for brands that want to reach the audience through our respected, industry-leading content.”

Sanjay Das, Chief Works Officer, The Works Network said: “We are excited to join forces with NDTV for their highly respected and watched English News channel NDTV 24x7 for the Middle East, home to millions of expatriates from India and South Asia. The dedicated feed will allow us to offer innovations, both on-air and online to clients, thereby enabling them to better target, reach and deliver their message to this diverse, rich and fast growing audience via the television set and also the second screen.”

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