Television

NDTV and Fortis Healthcare join hands for the NDTV Fortis Health4U campaign

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/09/12/sdfrsd_1.png?itok=Hex1Ocya

MUMBAI:NDTV in partnership with Fortis launched the ‘NDTV Fortis Health4U’ initiative today to urge people to take control of their health. Non-communicable diseases due to lifestyle patterns have almost doubled in the last decade compared to communicable diseases. Cardiovascular diseases amongst Indians have greatly increased and this campaign aims to promote HEALTHY LIVING as a way of life, raise awareness about TAKING HEALTH PRECAUTIONS to avoid adverse health issues by ACTING IN TIME. The campaign will also educate people about the importance of precautionary measures and train them in Cardiopulmonary resuscitation (CPR), to be prepared to handle cardiac emergencies which can occur at any time.

Cardiac diseases are claiming 3.5 times more lives than Cancer and are responsible for 3 times more deaths than Tuberculosis in India. NDTV Fortis Health4U campaign will not only focus on prevention and lifestyle modifications but will also educate people about how timely diagnosis and CPR training can help save lives.

Launched by Deepika Padukone, the event began with a panel discussion moderated by Vikram Chandra, Group CEO, NDTV and included eminent panellists such as Padmashri Dr. Ashok Seth, Chairman, Fortis Escorts Heart Institute (Delhi), Dr. Vivek Jawali, Chairman, Cardiovascular Sciences & Medical Advisory Council, Fortis Hospitals (Bengaluru), Dr. Prannoy Roy, Founder &Executive Co-Chairperson, New Delhi Television Limited, Mr. Malvinder Mohan Singh, Executive Chairman, Fortis Healthcare and Mr. Shivinder Mohan Singh, Executive Vice-Chairman, Fortis Healthcare.

Announcing the initiative, Dr. Prannoy Roy, Founder and Executive Co-Chairperson, New Delhi Television, said, “NDTV, is very excited to work with Fortis in a huge nationwide campaign aimed at improving the health of Indians - through greater awareness and by addressing some of the critical health concerns related to the heart. We hope that people benefit from this campaign and empower themselves to make better informed decisions on their health for life!”

Issuing a joint statement on the occasion Mr. Malvinder Mohan Singh, Executive Chairman, Fortis Healthcare, and Mr. Shivinder Mohan Singh, Executive Vice-Chairman, Fortis Healthcare, “Launching the campaign, Mr Malvinder Mohan Singh, Executive Chairman – Fortis Healthcare Ltd & Mr Shivinder Mohan Singh, Executive Vice-Chairman, Fortis Healthcare Ltd. , said, “As a nation, our attitude towards health is reactive in nature. The need of the hour is to shift the emphasis from ‘treatment’ to ‘prevention’. It requires a fundamental change in our collective mindset and behaviour, aimed at making every individual take ownership of her/his health.” The Health4U campaign attempts to make three levels of healthcare interventions in people’s lives: Focus on ‘Prevention’ and lifestyle modifications; Emphasis on early / timely diagnosis and Empower / Equip people to save lives through life-skill trainings such as CPR.”

As a part of the initiative and lead up to the World Heart Day on September 29, Cardiopulmonary resuscitation (CPR) training sessions would be organised across multiple cities. These on-site camps will train and impart a life-saving skill that is essential for people to save a life.

Associating with the campaign, Dr. Ashok Seth, Chairman, Fortis Escorts Heart Institute, Chairman, Cardiology Council, Fortis Group of Hospitals Past President, Cardiological Society of India, Vice President, Asian Pacific Society of Cardiology, said, “India is the world capital of life style diseases where specifically heart disease has become the number one killer overtaking infections.  It is envisaged that in another five years 50% of deaths from heart attack across the world will emanate from India.  As nearly half of India’s population comprises of youth(less than 30 years), it is extremely worrying that in the next 25-years India is going to have an epidemic of coronary artery disease, heart attacks and deaths reaching gigantic proportion unless preventive measures are instituted.  Approximately 50 lakhs people die of heart disease every year in India and 15 lakhs suffer a heart attack.  Nearly one third of that die because of sudden cardiac arrests even before getting to the hospital.  If basic resuscitation techniques are taught to the public, we could save 50% of these lives.  Thus, the need of the hour is for the public and society to become a partner in controlling this disease epidemic and saving lives. This unique initiative of NDTV and Fortis Healthcare is an extremely important enabler.”

NDTV Fortis Health4U campaign will showcase stories of the myriad problems arising from neglecting early signs, ignoring routine check-ups; highlight stories of patients suffering from coronary heart disease and of those born with congenital heart defects. Success stories of recovery aimed at encouraging and counselling others would also be showcased.

“Contrary to what was believed in the past few decades; coronary heart disease is actually on the rise among the underdeveloped nations compared to the developed nations or the affluent population. Most of the modern epidemiological studies point in that direction", opined Dr. Vivek Jawali, Chairman - Cardiovascular Sciences; Fortis Hospitals, Bangalore

"Fortis Hospitals in Bangalore have been imparting CPR training to the Karnataka police force and also the population at large, that has resulted in many lives being saved. The importance of learning these skills by those involved in public services is extremely important. Health4U campaign will serve as a platform to reach the masses, to make them aware of this life-skill as also train them to be able to save a life’ added, Dr Vivek Jawali.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC_Marathi.jpg?itok=gSCdHeBx
No changes in Marathi, Telugu segments in BARC data week 2

In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/dettol.jpg?itok=dKznWfK6
Dettol topples Trivago from top spot in BARC week 2 of 2019

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC.jpg?itok=6hNM0QtI
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/Kapil_Sharma_Show.jpg?itok=SXRBwXr7
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/aaj.jpg?itok=WTXjyKeT
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/news.jpg?itok=PDqQIFhw
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/flix.jpg?itok=1RgvxTpA
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/9xm.jpg?itok=ZerfjJqA
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/pritam.jpg?itok=tVS2_5SL
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories