"Media should hold the government's feet to the fire to realise Make In India:" CNN's Fareed Zakaria

MUMBAI: The Make In India week inaugurated by Prime Minister Narendra Modi on 13 February has made Mumbai a site of several activities. All for a united cause -- to spearhead a thriving environment of manufacturing industries in India and invite foreign direct investment (FDI) in several industry sectors.

While the vision of Make In India has gone from being a popular Twitter hashtag to actual substantial talk about the real issues that need to be addressed about manufacturing in India, there is a long way to go before India establishes credibility among global investors as a nation of producers and innovators. As the pressure on the government to deliver on the already established brand of 'Make In India' increases, one can't go without wondering the role of media in the scheme of things.

Make In India week has given media, especially Indian media, enough fodder to make several headlines. From broadcasters allotting dedicated programming on the topic, to publications releasing special editions on the same; it seems media has had a field day since the 'week' was launched. And rightly so, thinks popular CNN news anchor Fareed Rafiq Zakaria of the Fareed Zakaria GPS fame.

“I think that if there are more efforts like this, it does help the media play a more substantial role. What the Indian government is realising is that they have a serious image and brand problem. I have noticed that in Indonesia; the finance minister and trade ministers are much more attentive towards the communication of their reform policies than their Indian counterparts,” Zakaria shares while attending the CNN - Asia Business Forum 2016, which was part of the day two activities at Make In India week in Mumbai.

He later had a one-on-one with Finance Minister Arun Jaitley to expand on the government’s executive strategy when it comes to reforms aimed at manufacturing.

“But that is changing now,” Zakaria says adding on the significance of media in propagating the government's brand building campaign for Make In India. “People are realising they have to sell, and to sell they need to build credibility for which presentation is essential and that is where Indian media will play a role.”

On the flip side however, one has to ask if Make In India is a marketing effort or a reform effort? Even if there is a marketing element to it, the next question is if it will only scratch the surface with the campaigns, or will Make In India really address the issues that are at the grass root of manufacturing in India? Wherein comes the crucial role of media in connecting the two realities instead of being swept away by the hype.

Expressing his take on it Zakaria adds, “The problem with manufacturing is that you have significant regulatory, tax and infrastructure problems. Those are the reason that you don’t get manufacturing booming in India. Now, could that change? Yes, but I haven’t seen the big bang reforms. I have noticed some good improvement reforms that the government is undertaking but it still needs that big push. For that the Indian media has to step in and be the mouthpiece of the people who are part of the manufacturing industry. They have to keep putting pressure on the government to see the deliverance of such reforms.”

Expanding on the role of media in making Make In India successful, Zakaria says, “India has a lot of natural constituencies for natural reforms. There are many who still want the old system because they get patronage from it like subsidies, employment for families. Those are the people you hear from… who you don't hear from are the unemployed youth, the under employed people in agriculture. We hear a lot from the voices of the past but we need to hear more from the country’s future.  Media can be the voice of the future for India's aspirations and hopes. They should hold the government’s feet to the fire and keep them there. Right now, frankly the government isn’t facing a serious opposition so the media has to play that role,” Zakaria signs off.

Latest Reads
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories