iTV Network launches water sustainability project to celebrate World Water Day

MUMBAI: With 22 March marking World Water Day, iTV Network and Atom Technologies in partnership with AquaKraft Projects Pvt Ltd have initiated a special programme for administering water ATMs and public utility services.

The programme will cover the length and breadth of the country including D, E, and F category railway stations under the CSR programme facilitated by IRCTC and CMAI Association of India. Forty one water ATMs and ten state of the art public utility toilets will be initially inaugurated in the key areas of North Eastern railway district. Similar types of utility stations have already been implemented in Maharashtra, Karnataka and Rajasthan and are currently being implemented in Baramati (Maharashtra) by Aquakraft.

A water ATM works like how an ATM works. A user swipes a prepaid card, following which the water dispenser's screen flashes the chosen amount for which the user wishes to collect water and deducts the amount from the water ATM prepaid card. Public utility toilets that are connected to the network can also be used with the card.

The major issue in India on water consumption is clean drinking water, health, hygiene and sanitation. To cope with these issues, government has undertaken several initiatives like Swachh Bharat Abhiyan, Clean Ganga Project to create an enabling environment for innovation and sustainability.

iTV Network founder and promoter Kartikeya Sharma said, "iTV Network has always been at the forefront of using media as a platform for change. Availability of clean drinking water is one of the key challenges today and we at iTVnetwork are happy to work closely with Aqua Kraft to create a revolution in the distribution of clean and safe drinking water.”

Aquakraft chairman and CEO Subramany Kusnur said, "Water management is an important requirement for ecologically sustainable development. Efficient consumption of water is a major issue in today's society, thus our project has been set up to create products that can help preserve one of our key natural resources and at the same time fulfil the requirements of clean and healthy water to the nation."

Atom technologies CEO Dewang Neralla added, “We are extremely elated to work with Aquakraft for powering their AquATMs with our prepaid cards. We strongly believe this will benefit the clusters of villages and communities around the stations and will not only provide safe drinking water but also help foster greater financial inclusion through enablement of payments for water as well as other services using the prepaid cards.”

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