Television

iTV Network launches regional channel India News Gujarat

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MUMBAI: News broadcaster iTV Network has expanded further into the regional news space with the launch of a dedicated channel for Gujarat - India News Gujarat on 4 December 2017.

The channel being formally inaugurated in Gandhinagar, India News Gujarat will seek answers to burning questions and highlight matters that concern Gujaratis across the globe.

iTV Network's existing regional channel offering includes India News Haryana, India News Uttar Pradesh-Uttarakhand, India News Rajasthan, India News Madhya Pradesh-Chhattisgarh and India News Punjab, which reiterate the network's strong foothold in the regional news market.

The channel will focus on well-researched, high-impact content aimed at striking a true chord that captures the imagination of the Gujarati community. The channel will maintain brand India News' emphasis on current subjects, concerns and trends with entertainment elements thrown in an infotainment platter aimed at accentuating the uniqueness of Gujaratis.

Being launched ahead of the highly-anticipated Gujarat Elections, 2017, the Gujarat Debate will be a programme to watch out for.

Speaking about the new venture, iTV Network founder and promoter Kartikeya Sharma, said, “Regional and local concerns often get subsumed in national broadcasting formats. We strongly believe regional programming must be given the due space and promotion it deserves. The launch of India News Gujarat is our response to the need for credible providers of regional news services in the state. Gujarat is a vibrant, development-oriented state and our new channel seeks to capture its diversity and plurality in the inimitable India News format, characterised by crisp reportage and engaging presentation.”

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