Television

India TV regains top slot with strong programming

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MUMBAI: India TV’s Aap Ki Adalat episode featuring comedian turned actor Kapil Sharma has seen a 101 per cent rise in its ratings as compared to the show’s previous episode. This subsequently played a pivotal role in taking the channel back to the number one slot in week 38 in Hindi News channels segment. Kapil’s humour quotient paired with India TV chairman and editor-in-chief Rajat Sharma's array of clever questions seems to have worked like magic. What's more, alongside the flagship show, the channel's weekday prime time show Aaj Ki Baat with Rajat Sharma as well as Chunav Manch - India TV’s Bihar Conclave, also garnered good ratings during the same week.

 

As per data shared by BARC India on Indiantelevision.com’s request, the channel's ratings jumped from 1967 in the last four weeks (week 34 to 37) to 3948 in week 38 from a sample of over 1 lakh viewers in the Hindi Speaking Market (HSM). This makes India TV the most viewed channel in the Hindi news segment in week 38.

 

The good ratings, however, doesn’t faze the editor-in-chief. Speaking to Indiantelevision.com, he says, “We have always focussed on content. Ratings come automatically.” In fact, Sharma had an inkling that the episode with Kapil would be a hit with the audience. “The first indication that the show would be a hit was when I noticed the audience present in the studio enjoying Kapil’s answers,” he adds.

 

According to Rajat Sharma, Kapil’s interesting anecdotes won the audience over during the show. “Kapil in Aap Ki Adalat was spontaneous. While answering my questions, he narrated some interesting anecdotes, which the audience liked. The presence of Bhojpuri star Manoj Tiwari in the studio and his 'jugalbandi' with Kapil helped in making the show a bigger hit,” he informs.

 

It is interesting to note that the two Sharmas have previously made an appearance together on screen last year on Colors' Comedy Nights with Kapil Sharma, where Rajat Sharma was invited as a guest.

  

In the Hindi News channels space, Zee News has been at the number one spot as per BARC for the last two weeks. On the other hand, India TV has also been at top of the ladder many a times over the last few months

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