MUMBAI: India Today Group’s Cutting Edge animated video cartoon series ‘So Sorry’ receives yet anotherrecognition by sweeping the FICCI BAF 2014 award in the Open Category.

Speaking on the occasion Mr.AshishBagga, Group CEO India Today Group said, “The series has effectively been illustrating the lighter side of Politics in the action packed election season.  Humour and wit that reflects on the current political drama in the nation is an awesome reflection on the public sentiment”

The impact of animation is in delivering in a lighter vein, the most serious of issues, while topicality keeps the spirit of ‘So Sorry’ alive. The inventiveness of So Sorry lies in the fact that it needs no words. It is even free of age or any bias. The capsules are live across TV, Internet and mobile going viral within days of launch.