Hindi news genre witnesses unprecedented growth during general elections

Aaj Tak and India TV were the major gainers during the period.

MUMBAI: India’s general election threw up some surprising results after a hotly contest campaign. While there was a general consensus about Bharatiya Janata Party emerging as the single largest party, the sheer scale of its win surprised even some of the party’s loyal supporters. The fascinating festival of democracy kept the Indian audiences glued right through the election season.

The biggest beneficiary of that was the Hindi news genre which witnessed growth across TG cuts. India Today Group’s flagship Hindi news channel Aaj Tak won the viewership sweepstakes rather handsomely, topping all the charts during the season. Other major broadcasters that fared extremely well were ABP News and India TV.

In terms of average daily impressions, Aaj Tak and India TV dominated across most age groups.

The Hindi news genre also saw growth across zones. The overall growth of the category was 381 per cent during the period.

Three news channels made it to the top 10 channel list across genres on Counting Day. Aaj Tak stood first in rankings with ABP News and India TV grabbing the second and third slots respectively.

Hindi news also witnessed growth across and time bands with Aaj Tak being the big gainer. While Republic Bharat in rural as well as during non-prime time, India TV was strong in urban areas and during prime-time slot.

During the telecast of all the marquee events like PM Modi’s Varanasi road show, Priyanka Gandhi Vadra’s boat yatra and manifesto launches, Aaj Tak and India TV were ahead of their competition retaining the first and second positions respectively on most occasions.

Now that the dust has settled down on the Indian election, we can say with certainty that there were two clear winners – PM Modi and India’s Hindi news channels.

Interestingly, the English news category grew by 486 per cent during the election season in megacities.

During election counting week English News genre saw more than 130% growth in megacities with India Today, Republic and Times Now emerging as the top three news channels in the country.

On Counting Day, English News channels beat English GECs, movies and music with India Today, Times and Republic rounding off the top three in the megacities.

Latest Reads
DD News English to hire 90 people

DD News English is expanding its workforce and has announced vacancies for around 90 posts including anchors and reporters.

Television TV Channels People
BBC News Chinese content now live on Yahoo Hong Kong platforms

MUMBAI: Text and video content from the BBC News Chinese website now features on the popular Hong Kong news portal, Yahoo Hong Kong, and its mobile apps, Yahoo Hong Kong News and Yahoo TV.  Thanks to an agreement between BBC News and Yahoo Hong Kong, the BBC News Chinese content...

Television TV Channels News Broadcasting
Music Inc. 2.0 concludes on high note with 100 speakers and 600 participants

MUMBAI: The second edition of Music Inc. 2.0 witnessed phenomenal success with the coming together of thought leaders, young entrepreneurs and brand representatives to discuss trends shaping the music space. Over 600 delegates and over 100 speakers participated in this two day thought fest.

Television TV Channels Music and Youth
Sony Pictures Networks India acquires the exclusive media rights for World Cup Kabaddi 2019

MUMBAI: Sony Pictures Networks India Private Limited, (SPN), has acquired the exclusive media rights for World Cup Kabaddi 2019, which will be held in Malacca, Malaysia from July 20 to July 28, 2019. The agreement with Malaysia Kabaddi Federation gives SPN the rights to televise the tournament on...

Television TV Channels Sports
Bruce Lee’s 48 year old dream ‘Warrior’ Set to premiere in India on Star World

MUMBAI: Star World, India’s leading English Entertainment channel has been home to best English entertainment content. Now the channel is all set to raise the bar with its new and exciting programming slot called S.T.A.G.E-Shows. That. Are. Gonna. Explode. Under the umbrella of this much...

Television TV Channels English Entertainment
English GEC genre emerges as most benefitted in Chrome DM week 25

English GECs genre has grown by 5.16 per cent in week 25 of Chrome Data Analytics and Media. In this genre, Comedy Central channel gained the highest OTS with 30.7 per cent in HSM excluding less than 6 metros markets.

Television TV Channels Viewership
BARC week 24: Dangal regains pole position across genres

Enterr 10 TV’s Hindi GEC Dangal regained first place in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels in week 24 of 2019  (Saturday, 8 June 2019 to Friday, 14 June 2019, week or period under review) after a short hiatus. The channel had been placed second in the...

Television TV Channels Viewership
Win big in this Cricket World Cup with Bajaj Finserv’s #EMINetworkPowerplay

MUMBAI: Bajaj Finance, the lending arm of Bajaj Finserv, has announced its #EMINetworkPowerplay campaign. Through this campaign, Bajaj Finserv intends to ride on the excitement and celebration of the Cricket World Cup  and engage with the die-hard Indian cricket fans, giving them an opportunity to...

Television TV Channels Sports
COLORS INFINITY creates an all-inclusive BFF experience for viewers of Jeep presents BFFs With Vogue powered by

MUMBAI: Viacom18’s premium English Entertainment channel – COLORS INFINITY binds its superlative on-air programming propositions with deeply engaging and innovative marketing endeavors to create a wholesome experience for viewers of their latest homegrown show – Jeep presents BFFs With Vogue...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories