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Gujarat elections boost news channel ratings as Republic continues to lead English News

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BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of India (BARC) data for week 49 of 2017 (Saturday, 2 December 2017 to Friday, 8 December 2017), combined ratings of the top-five English news channels (All India (U+R): NCCS AB : Males 22+ Individuals) increased by 12 percent as compared with the previous week.

 While the two politicians put on a spectacle for the viewers, it was the second-ranked Times Now that gained the most–both in terms of viewership as well as percentage of increase in viewership. The channel gained 0.138 million impressions and 22.2 percent increase in percentage of viewership growth during week 49 as compared to week 48 of 2019. However, this was not enough to beat its bête noire and displacer at the top spot–the Arnab Goswami-led Republic TV. Times Now was ranked second during the week under review (week 49 of 2017) with 0.759 million weekly impressions as compared to the genre leader Republic TV’s 0.819 million weekly impressions. Republic TV gained 0.11 million weekly impressions in week 49 and grew by 15.5 percent as against the previous week.

At third was India Today Television in week 49 of 2017 with 0.339 million weekly impressions–the channel witnessed growth of 0.045 million weekly impressions, or 15.3 percent. Following India Today Television was CNN News 18 at fourth place with 0.233 million weekly impressions. CNN News 18 jumped a rank from the previous week’s fifth place with a gain of 4,000 impressions or 1.7 percent as compared to the previous week. Slipping a rank from the previous week’s fourth to fifth and losing 0.044 million impressions (losing 16.7 percent) was the Prannoy and Radhika Roy-led NDTV 24x7.

Hindi News

Hindi news channels also witnessed growth in ratings–the combined ratings of the top-five Hindi news channels-HSM (U+R): NCCS All : 15+ Individuals-grew by 6.6 percent in week 49 of 2017 as compared with week 48. All the channels in week 49 retained their week 48 rankings during the latest week. As expected, the biggest gainer during the week under review in terms of number of impressions as well as growth percentage was the genre leader Aaj Tak with a gain of 12.045 million impressions and growth of 11.1 percent. Aaj Tak recorded 120.442 million weekly impressions during week 49.

At second place in the Hindi News genre in week 49 of 2017 was Zee News with 95.018 million weekly impressions. The Essel group’s premier Hindi News channel gained 5.110 million weekly impressions and viewership growth of 5.7 percent in week 49 as compared to week 48. India TV with 94.135 million weekly impressions was ranked third – the channel had gained 4.568 million weekly impressions and grown by 5.1 percent in week 49 as compared to week 48.

At fourth rank in week 49 of 2017 was ABP News with 91.065 million weekly impressions. ABP News which recorded a gain of 2.6 percent and 2.288 million weekly impressions Completing the top five Hindi News channels quintet was News 18 India with 86.576 million impressions. News 18 India gained 6.269 million weekly impressions and its viewership grew by 7.8 percent in week 49 of 2017 as compared to week 48.

Also read:

MIB bumps up TV channel processing fee

Hindi news channels alter programming for Gujarat elections

Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

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