KOLKATA: After monitoring over 140 channels in regional languages broadcast across the country, Esha Media Research, a media monitoring and research company, is gearing up to track the overseas television channels.
The wish to monitor TV channels in the foreign countries like Singapore, Malaysia among others comes at a time when the corporate clients of research firm have expanded their work base in those countries.
“Most of our corporate clients do not have access to local TV channels in the other countries. With information being the critical aspect for the clients, we will start monitoring overseas television channel,” said Esha Media Research managing director RS Iyer.
It is learnt that the company is evaluating both the options of either having its own base or tie-up with the agencies in those countries.
When being asked about the revenue model the company is looking at, the company believes that it will see that it gets an opportunity to monitor at least 15-20 minutes of clipping per week. “We will see the RoI (return of investment) should be good at Singapore and Malaysia,” he adds.
indiantelevision.com has already reported that the media company plans to increase the monitoring to 200 channels in the country, in the near future.
“The monitoring is done using state of- the-art equipment that allows it to record, retrieve, transcribe, translate, and deliver reports in formats ranging from CD and DVD to immediate uploads via FTP or a customized web page. This enables the client to log in, access and also news of their interest, anytime, anywhere,” he adds further.