Television

Esha Media Research aims to monitor 200 channels in next 2 months

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KOLKATA: Esha Media Research, a media monitoring and research company, has plans of increasing its reach. The media monitoring company, which currently monitors 140 channels, across the nation in all languages, now plans to take this number to 200 channels in the next two months. 

Not only this, the company, which for the past 15 years has been monitoring news channels, is now planning to foray into the entertainment genre as well. Esha Media through this will look at recording, retrieving, transcribing and translating entertainment related content, do celebrity management and movie management.

“Esha Media is a broadcast news monitoring agency and tracks close to 140 channels beamed into India. In next two months, we aim to increase the monitoring to 200 channels,” Esha Media Research managing director RS Iyer told indiantelevision.com.

“News is our bread and butter now but sooner we will monitor entertainment related developments frame by frame,” he added.

The monitoring of channels is done using state of- the-art equipment that allows the agency to record, retrieve, transcribe, translate and deliver reports in formats ranging from CD and DVD to immediate uploads via FTP or a customized web page. “This enables the client to log in and access news of their interest, anytime and anywhere,” he said.

Esha Media tracks Star Jhalsa, ETV Bangla, 24 Ghanta, ABP Anando and Doordarshan Bangla among others in the Kolkata News television market.

The agency had recently conducted a research monitoring television for the banking sector during the period of 1 April-30 April. The research showed that CNBC TV 18 had garnered lion’s share of programme sponsorship by banks followed by ET Now, a distant second. The study revealed that while CNBC TV18 got 39.58 per cent, ET NOW commanded 20.66 per cent.

The ‘Television Monitoring Intelligence Report’ further revealed that private sector banks occupy more television media space than public sector banks.

“Private sector banks enjoy a higher multiple in terms of price to book value over their public sector cousins and thereby a better valuation on the stock market. Our monthly report for April also endorses that the private sector banks have been able to occupy more TV media space than public sector banks, deriving better perception points,” he added.

The research report further found that Reserve Bank of India (RBI) occupies 22 per cent space of the total news in the banking sector on TV. And RBI’s credit policy governs the news coverage. “Reserve Bank of India governor Raghuram Rajan occupies more space than the vocal deputy governor K C Chakrabarty,” the research further added.

RBI’s share of space in the total news coverage was around 22.16 per cent.  CNBC TV18 has 6.85 per cent, while CNBC Awaaz and ET NOW has 3.08 per cent and 3.87 per cent respectively.

On the other hand, the share for NDTV Profit, Bloomberg TV and Zee Business are 3.73 per cent, 3.45 per cent and 1.18 per cent respectively.

Total coverage of private banks far exceeded the public banks with ICICI Bank garnering 880 clips, HDFC Bank 831 clips and Axis Bank 638 clips. State Bank of India (SBI) commanded 634 clips.

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