Television

Dominance of Republic TV continues as genre ratings plunge

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BENGALURU: The Arnab Goswami-led Republic TV continued to lead the English News genre as the combined weekly ratings of the top 5 English News channels for week 41 (Saturday, 7th October 2017 to Friday, 13th October 2017) reached a new nadir – the lowest ratings in the second half year of 2017 to date.

The combined weekly ratings of the top 5 English News channels (All India (U+R) : NCCS AB : Males 22+ Individuals) in week 41 of 2017 according to Broadcast Audience Research Council of India (BARC) were a measly 1.986 million impressions, lower than the peak viewerships of the top two channels in some weeks of 2017. The combined ratings of the top 5 English News channels in week 41 were the fifteenth lowest in 2017 to date. It may be noted that ratings for week 21 have not been considered in this paper.

Despite topping the genre, Republic TV reported its lowest ratings since it launched on 6 May 2017 (Week 19 of 2017) – the channel scored just 0.685 million weekly impressions. Another regular in BARC’s weekly list of top 5 English News channels – CNN News 18, also garnered its lowest weekly ratings for the year to date in week 41 of 2017. The channel was ranked 5 in week 41 with 0.173 million weekly impressions.

Goswami’s previous employer – Times Now was ranked second in week 41 of 2017 – its usual rank after the launch of Republic TV, scoring its eighth lowest viewership in 2017 to date with 0.59 million weekly impressions. India Today Television scored its fourth lowest ratings in 2017 to date with 0.286 million weekly impressions in week 41 of 2017. India Today TV was ranked fourth in week 41 of 2017, after NDTV 24x7 that scored 0.252 million weekly impressions at third place. It may be noted that NDTV 24x7 has not found a place in the weekly top 5 English News channels during all the 41 weeks of 2017 till date, hence its ratings relative to other weeks in 2017 have not been mentioned in this paper.

In the meantime, just post 1100am when detailed BARC data is released to paid subscribers, both the leading English News genres channels – Republic TV and Times Now continued their online tirade, each claiming numero uno status in the genre after slicing and dicing BARC data in a manner than showed each in good light. It may be noted that BARC data is generally released on Thursday for the previous Saturday to Friday period at 1100 hours to paid subscribers. Data for top 5 or top 10 channels or programmes or advertisers is also released on Thursday to the public at 1300 hours on its website.

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