Television

CNN is the most widely consumed news brand amongst affluents in asia pacific

MUMBAI: CNN has been named the leading news brand in the Asia Pacific region according to the inaugural Ipsos Affluent Survey Asia Pacific. The survey shows that CNN is the clear leader in daily, weekly and monthly reach, as well as the multi-platform leader across TV, online and mobile. 

 

For the first time, the Ipsos Affluent Survey Asia Pacific takes a holistic, all-inclusive measure of media brand performance. The results show whether it’s TV, web or mobile, consumers turn to CNN above all other news brands, with 40% greater multi-platform reach than the next placed brand.

 

Duncan Morris, Vice President of Research at Turner International Asia Pacific, says even with new methodology the results are the same with CNN still number one. “The long term strategy has always been to make CNN available anytime, anywhere. This data proves without a shadow of a doubt that it’s the right strategy and it’s working. CNN has embraced new technologies to further our reach. The region’s affluent consumers can and do access CNN anywhere – on TV, online and via smartphones and tablets. This multi-platform strength combined with first class journalism, in-depth stories, and quality video, is what sets us apart.”

 

 Highlights of the new research include:

 

  • CNN is the leading international news brand in the Asia Pacific region in all metrics: daily, weekly and monthly reach, and on all platforms: TV, online and via mobile

 

  • One third (34%) of the region’s affluent population consume CNN (TV, web or mobile) during the course of a month, rising to 46% of top management and 71% of frequent business travelers.

 

  • As a TV brand, CNN has 52% more weekly viewers than the next placed news channel, and is watched by twice as many (+103%) business decision makers as the leading business channel

 

  • Not only does CNN have more viewers overall, it has more exclusive viewers than any other news or business channel2. Over the course of a month, almost one in three (30%) CNN viewers watches no other news or business channel. This is 2.9 times more exclusive viewers than the next placed channel

 

  • In the digital realm (web sites + mobile), CNN has 71% more users than the next largest brand3

 

Notes to editors:

 

CNN multiplatform reach and CNN digital reach includes CNN Money

 

  1. Took 6+ international business trips by air in past 12 months
  2. Other news/business channels: Al Jazeera English, BBC World News, Bloomberg TV, Bloomberg TV India, Channel NewsAsia, CNBC, CNBC TV18, SBS CNBC, Euronews, RT, Sky News
  3. Excluding social media, search and portal sites

 

Source: Ipsos Affluent Survey Asia Pacific, Q3-Q4 2013

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/sports-tv.jpg?itok=Azsi0RgC
Task Force being set up to study preparations for next three Olympiads

NEW DELHI: India sent its largest contingent to the Rio Olympics 2016, with even Sports Minister Vijay Goel being present there.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/dish-auction.jpg?itok=tMqn0-hx
Freedish slot e-auction on 15 Sept, reserve price Rs 4.3 cr

NEW DELHI: The country's only free-to-air direct-to-home platform Freedish has slated its 30th auction for 15 September, which also coincides with the day Doordarshan first started beaming in 1959.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/start-up-india1.jpg?itok=Ye1xuedl
DIPP wants to launch startup TVshow & channel

MUMBAI: Well, well, what will happen next under Indian prime minister Narendra Modi. The Indian leader has been at the forefront of declaring that innovation and business enterprise from young Indians is what India needs to drive it to the super power status that it deserves. Hence, the initiative...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/Ashit%20Kukian.jpg?itok=U_PPQzWB
Times Network targets jet set with Luxury Time across six channels

MUMBAI: Ever got the liberty to choose a platform for the consumption of your favourite content? And no, we are not talking about digital but our own traditional television. Times Network is launching a new show titled Luxury Time. The show is placed on the weekend primetime slots of not one or...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/PunitMishra_tcm.jpg?itok=jf1azT7O
Zeel hires Unilever's Punit Misra to head domestic broadcast business

MUMBAI: The Essel group owned Zee Entertainment Enterprises Limited (ZEEL) has filled the missing peg on its leadership roster: the CEO of its domestic broadcast business.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_36.jpg?itok=YgvdV82d
Star World & Star World HD to air 8 new prime time shows across the week

In today’s fast-paced world, consumers have the innate desire to receive instant services and real-time information. The fear of missing out on the latest trends, including the latest and most talked about TV shows has become very real for consumers. As leaders in English entertainment, Star World...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_7.jpg?itok=sGC0zzP5
Headhunt on for Siddharth Roy Kapur replacement

Rumours have been floating around about the departure of Disney India managing director Siddharth Roy Kapur for the last fortnight to get into film production.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_37.jpg?itok=Xu8H8Nm0
CNBC-TV18 to host the 11th edition of IBLA

CNBC-TV18 is back with the 11th edition of the prestigious India Business Leader Awards (IBLA) 2015-16.The visionaries that have led India's glorious journey from the front are the champions that CNBC-TV18 looks forward to saluting at the award function which will take place on 30 August in New...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/BARC.jpg?itok=4zs26b9s
BARC Week 33: Pay TV channels declines in ratings

MUMBAI: The standout of week 33 was the fall in ratings for all the major pay TV Hindi general entertainment channels, according to Broadcast Audience Research Council (BARC) all India data.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories