Television

CNN is the most widely consumed news brand amongst affluents in asia pacific

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/05/16/cnn.jpg?itok=EyKrIfnj

MUMBAI: CNN has been named the leading news brand in the Asia Pacific region according to the inaugural Ipsos Affluent Survey Asia Pacific. The survey shows that CNN is the clear leader in daily, weekly and monthly reach, as well as the multi-platform leader across TV, online and mobile. 

For the first time, the Ipsos Affluent Survey Asia Pacific takes a holistic, all-inclusive measure of media brand performance. The results show whether it’s TV, web or mobile, consumers turn to CNN above all other news brands, with 40% greater multi-platform reach than the next placed brand.

Duncan Morris, Vice President of Research at Turner International Asia Pacific, says even with new methodology the results are the same with CNN still number one. “The long term strategy has always been to make CNN available anytime, anywhere. This data proves without a shadow of a doubt that it’s the right strategy and it’s working. CNN has embraced new technologies to further our reach. The region’s affluent consumers can and do access CNN anywhere – on TV, online and via smartphones and tablets. This multi-platform strength combined with first class journalism, in-depth stories, and quality video, is what sets us apart.”

 Highlights of the new research include:

  • CNN is the leading international news brand in the Asia Pacific region in all metrics: daily, weekly and monthly reach, and on all platforms: TV, online and via mobile
  • One third (34%) of the region’s affluent population consume CNN (TV, web or mobile) during the course of a month, rising to 46% of top management and 71% of frequent business travelers.
  • As a TV brand, CNN has 52% more weekly viewers than the next placed news channel, and is watched by twice as many (+103%) business decision makers as the leading business channel
  • Not only does CNN have more viewers overall, it has more exclusive viewers than any other news or business channel2. Over the course of a month, almost one in three (30%) CNN viewers watches no other news or business channel. This is 2.9 times more exclusive viewers than the next placed channel
  • In the digital realm (web sites + mobile), CNN has 71% more users than the next largest brand3

Notes to editors:

CNN multiplatform reach and CNN digital reach includes CNN Money

  1. Took 6+ international business trips by air in past 12 months
  2. Other news/business channels: Al Jazeera English, BBC World News, Bloomberg TV, Bloomberg TV India, Channel NewsAsia, CNBC, CNBC TV18, SBS CNBC, Euronews, RT, Sky News
  3. Excluding social media, search and portal sites

Source: Ipsos Affluent Survey Asia Pacific, Q3-Q4 2013

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/amit-nair.jpg?itok=EXBgTfgm
Men@10's unique content to help Living Foodz sustain its position, says Amit Nair

Watch your favourite lifestyle shows this month, as Living Foodz' ‘Men@10’ has got under way; it airs every Monday to Friday between 10 - 12 midnight. Living Foodz business head Amit Nair said, “Living Foodz has sustained its position in the lifestyle genre, owing to its unique content. Our shows...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mohan.jpg?itok=n7ztN1Qm
Carnival Cinemas appoints Mohan Umrotkar as CEO

Spearheaded by Dr. Shrikant Bhasi, Carnival Cinemas has appointed Mohan Umrotkar as its chief executive officer. He takes over from P. V. Sunil who has been elevated as the managing director of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Dmitry%20Shishkin%20BBC_0.jpg?itok=lQAV7bYt
Why India expansion makes sense to BBC

MUMBAI: BBC is rising to the fact that expansion in India makes logical sense. With the proliferation of news sources, BBC is witnessing a mobile revolution especially in India, Asia and Africa. "It would be presumptuous to think that people would come to our websites just because we’ve launched...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_1.jpg?itok=I4RqQXC3
STAR, Zee & Times top media list, Airtel & Tata Sky entrenched

MUMBAI: STAR, Zee and Times have continued to lead in the list of top 10 media groups in India. The growth of television distribution firms, Business Standard reported, has been one of the major changes the listing has seen in five years. Bharti Airtel and Tata Sky are now well-entrenched in the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_0.jpg?itok=C2sUrpU-
English News, Religious & Music HSM genres lose: Chrome DM

MUMBAI: 'Sports - All-India' genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/supriya%2Bsahu.jpg?itok=LT0XJXPj
Doordarshan welcomes young anchors, expects CVs by 31 Aug

NEW DELHI: In a attempt to infuse new and fresh talent, the public broadcaster Doordarshan has invited youngsters to join the organisation as anchors and presenters.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/sameer.jpg?itok=BviS2VG0
Zee brings first English-language South Asian reality show to U.S, ropes in Lexus & Wells Fargo

Zee Entertainment Enterprises (ZEEL), a worldwide content company, is breaking new boundaries globally by making a tremendous impact in the U.S. The organisation’s leading Hindi channel, Zee TV, which was the first Hindi channel to be launched in the U.S. in 1998, is now making its presence felt in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/asianet.jpg?itok=Wy0Q6Jox
Asianet News Digital’s suvarnanews.tv claims to have registered 20 times Y-o-Y growth

Asianet News Kannada digital platform www.suvarnanews.tv has reported a phenomenal 20x year-on-year growth. This shows the potential of vernacular in driving the next big wave of digital news growth. As the language with the third highest Internet adoption after Tamil and Hindi, Kannada has emerged...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/freeedish_0.jpg?itok=Pk0x1Gw3
Doordarshan puts off 37th FreeDish auction

The 37th online auction for vacant general entertainment channels on Doordarshan’s free-to-air DTH platform FreeDish slated for tomorrow has been put off.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories