Television

CNN International tops chart across Asia Pacific: survey

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/03/LnvhR8ED.png?itok=__XPK6sD

MUMBAI: CNN International has emerged as the undisputed number one international news brand in Asia-Pacific according to the latest Ipsos Affluent Survey released on 3 November, 2015.

In India, CNN tops the chart of international news brand in total multi-platform reach. The channel also leads in both TV (monthly and daily) and digital (monthly) reach in the country. According to the survey, in terms of the multi-platform news brand, the channel gets three per cent monthly reach in Asia Pacific, while it has two per cent reach in India.

The channel is also ranked number one in the TV news network by 29 per cent monthly, 20 per cent weekly and seven per cent daily reach in Asia Pacific, while it has a daily reach of 21 per cent monthly and six per cent in India. When it comes to digital news brand, the channel has 11 per cent monthly reach in Asia Pacific.

CNN is also a top ranker with exclusive reach by at least three quarters (74 per cent+) of consumers of competing news brands also consume CNN, while between a half (46 per cent) and three quarters (73 per cent) of its consumers do not view/read competitor news brands in Asia Pacific.

CNN is also titled as a growing genre leading the international news genre and growing in both TV and digital audiences as well as being number one in TV and digital. The channel also leads all international news/business brands in key target groups in monthly multi-platform reach.

When it comes to business, it reaches 55 per cent of top management, 49 per cent of financial decision makers and 44 per cent of total business decision makers in Asia Pacific.

CNN International vice president advertising sales for Asia Pacific Sunita Rajan said, “The survey results are clear: no matter how the figures are analyzed, whether it’s by platform, metric or major target group, no other news brand has a stronger reach than CNN. It proves our strategy to be where our audience wants us, on all platforms all of the time, is working. It’s also encouraging from an industry perspective that the international news genre as a whole is growing. The fact CNN is the clear leader in a growing market is a testament to the hard working team at CNN International.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Pro_Wrestling.jpg?itok=ZIguV2M0
Pro Wrestling League rallies on North India viewership

MUMBAI: The third edition of the Pro Wrestling League (PWL) proved to be a hit among the younger viewers while attracting audiences of all age groups. Moreover, 77 per cent of the viewership came from North India for the season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/banok.jpg?itok=BJ4ELatq
Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

Discovery Kids, the leading animation channel from Discovery Communications India, has launched its new series Bandbudh aur Budbak from 12th February. The show follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/inside_1.jpg?itok=Nlj7MQNa
Debates continue to reap rewards for Eng news channels on prime time

Prime-time shows on Indian English news channels have struggled to budge from their reliance on the debate format. In spite of access to new technologies, the content of the programming during the slot has largely remained the same. Even the allure of virtual reality (VR) and the latest production...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/sanam.jpg?itok=7Mgt1x9T
Celebrate the month of love with Dil Beats - a show curated by 'Sanam' on MTV Beats

February is shaping up to be an exciting month for the viewers of MTV Beats – the 24x7 Hindi Music TV channel with a new show line up of specially curated concepts, will be all about love and romance. Bringing alive its promise of providing an intense musical indulgence, MTV Beats brings the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/mtv.jpg?itok=dLCJ9jDD
Renault MTV Roadies Xtreme powered by OPPO co-powered by ID Shoes & Durex ups its ante with marquee sponsors for its milestone season

Having garnered an overwhelming response and appreciation year-on-year for fifteen long years, cult reality show, Roadies is back with its all new season, Roadies Xtreme.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/sun.jpg?itok=HlM0iofj
Sun TV, Star Maa only non-Hindi players in across genre list

BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi channels among Broadcast Audience Research Council's (BARC) weekly list of top 10 channels across genre all India (U+R): 2+ Individuals for week 6 of 2018 (Saturday, 3...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/naagin_0.jpg?itok=LHoHVsCc
Higher taxes fail to dampen demand for Indian soaps in Sri Lanka

MUMBAI: In spite of stringent levies on imported content, the popularity of Indian shows is seeing an upward trend in the Sri Lankan market. Indian soaps have resonated well with audiences in the island nation, courtesy the flashier nature of the content in contrast to the rural and simple...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/btvi.jpg?itok=3WBlXY9Y
BTVI’s Financial Planner engages with audience on personal wealth creation

BTVI, India’s premiere English business news channel hosted the on-ground event ‘Financial Planner’ in Pune and Mumbai. The channel has introduced this on-ground interactive opportunity for its viewers where a financial expert helps them build a solid financial future.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/time-now.jpg?itok=qZBeAC2u
Ex-Times Now Anchor Shaheen Dawood joins iRealities as 'Lead Content Producer'

Former Times Now entertainment anchor Shaheen Dawood is now heading a large animation team at iRealities, one of the primeval and leading content production and marketing solutions company in Mumbai.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories