Television

CNN International Commercial forges two new partnerships

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MUMBAI: CNN International commercial has expanded its arms in the English language learning and international money transfers through two new partnerships. The channel is all geared to launch a learning service titled CNN Learn English.

 

The subscription based digital service will provide English language learning by overlaying CNN video content with Papagei.com, a Germany based learning solutions provider, by its unique translation and learning aids.

 

The content is focused on finance and business, spanning a range of subject matters and a variety of dialects. The new service will be available globally to the consumers directly or to companies wishing to up skill its workforce.

 

The brand is also being licensed to launch CNN Money Transfers in partnership with international payments and foreign exchange specialist Moneycorp. CNN Money Transfers will be a payment tool managed by Moneycorp, offering consumers a highly competitive service to transfer money without paying commission and the higher exchange rates often charged by mainstream banks.

 

“These initiatives are yet more steps in our ambition to take the CNN brand to wider audiences by entering into smart partnerships that enhance our footprint. In a changing media landscape, these partnerships add new revenue streams to our business, but more importantly launch new CNN services that will be valued amongst our audiences. We look forward to working closely with Papagei.com and moneycorp to develop these propositions,” said CNN International Commercial chief commercial officer Rani Raad.

 

The two new initiatives will be marketed across CNN International digital platforms, giving the audience the opportunity to benefit from both the products.

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