Television

CNN-IBN?s clean up India campaign gets overwhelming response

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MUMBAI: In the run up to the Independence day, CNN-IBN, India?s leading English News Channel had initiated a month long campaign ?Clean up India?, where in the channel appealed to the viewers to identify areas in their cities that are eyesores and unhygienic due to filth and garbage. The campaign got immense response as videos and pictures poured in from all across the country exposing the ?Trash Mountains? in the cities. People from cities like Delhi, Varanasi, Kolkata, Mumbai, Bengaluru, Chennai, Trivandrum, Hyderabad, Jaipur, Puri, Srinagar and Ahmedabad reached out to us and shared their experiences about the lack of civic sense amongst common people and their thoughts on the inadequacies of the waste management system in the country. The channel not only brought this to the notice of the concerned authorities but also tried to catalyze necessary action.

As this nationwide drive reaches its culmination, CNN-IBN will air a special one hour special show of ?CLEAN UP INDIA? which will take a close look at what it would take to bring sanitation, waste management and hygiene to rural and urban areas. On the show, CNN-IBN?s Senior editor and Anchor Anubha Bhonsle will be joined by an eminent panel of experts and personalities namely Jairam Ramesh, Sunita Narain (CSE), Bindeshwar Pathak (Sulabh), Kiran Majumdar Shaw along with representatives of Bill and Melinda Gates Foundation, who will share their insights on how there could be a change in behaviour of the citizens to ensure cleanliness i public places is given the importance that it deserves.

Don?t miss the special one hour show of ?Clean Up India? on 14th August @ 8PM with a repeat, next day @12noon.

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