MUMBAI: As we approach the most crucial elections in the history of India, CNN-IBN and IBN7, with its legacy of inclusive journalism, recognize the role of the common citizen and the need to empower them with a voice. The channels have come up with a unique initiative called Open Mike that will give the masses a platform to voice their concerns, grievances, opinions, expectations from the upcoming General Election at a scale that has never been seen before.
Everyday a question revolving around key political issues, opinions, policies, reactions to proposals will be put forward on–air and on the network’s various online and social media properties. CNN-IBN and IBN7 will travel across different cities, to pre-selected locations, and capture the views and opinions from various people on the said question for an on-air play-out. Viewers will also be enabled to submit their videos, responses on the channel’s various web and social media interfaces. The property will get extensive play on the channels with special shows and segments through the day through the entire period of elections. The key motive behind this initiative is to empower the common man and enable them to actively participate in the discourse on Elections.
Speaking about the initiative, Rajdeep Sardesai, Editor-in-Chief, IBN Network, said, “CNN-IBN and IBN7 have always followed a legacy of inclusive journalism. Taking this legacy forward at a very significant time in India, we have come up with the initiative ‘Open Mike’ to enable our common citizens to fully exercise their right to express their views and expectations from the government and help shape the future of our country.”
Don’t miss this special series starting from Monday, March 10th only on CNN-IBN & IBN7.