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CNN Digital debuts CNNVR virtual reality unit

MUMBAI: CNN has launched a new immersive journalism unit and virtual reality platform within CNN Digital. CNNVR will transport the audience closer than ever before on every device available.

The global team with footprints in New York, Atlanta, London, Hong Kong, San Francisco, Dubai, Johannesburg, Tokyo, and Beijing, will cover major news events in stunning 360 video, transport users to the front row of global events through VR live streams, and produce weekly virtual reality experiences – starting today with a mesmerizing journey into the running of the bulls in Pamplona, Spain.

Over the past year, CNN has experimented with VR, producing more than 50 news stories in high-quality 360 video, giving viewers a deeper understanding of the devastation of Aleppo, a front row view of the U.S. Inauguration and a chance to experience the thrill of skydiving – in total, generating more than 30 million views of 360 content on Facebook alone.

The new team is committed to harnessing the power of virtual reality to transport the audience inside the stories we tell all around the globe.

Through CNNVR, viewers can get access to dynamic storytelling medium on every device, including:

Mobile

CNN’s iOS and Androidapps are now activating 360 video, making CNN the third largest mobile VR app – behind only Facebook and YouTube.

Desktop

CNN.com/VR now showcases journeys to Indonesia, Tibet, Iraq and beyond, opening up VR content on the #1 digital news site.

VR headsets

CNNVR’s groundbreaking 360 content is distributed across all major headsets: Samsung GearVR, Oculus Rift and Google Daydream – a combined audience of over five million users.

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