Television

CNBCTV18.com and CNBC-TV18 announce an innovative digital-first web series—Disruptors

The upcoming web series will feature innovative brands that have redefined the Indian marketplace

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/06/cnbc.jpg?itok=oWIte8Mg

MUMBAI: CNBCTV18.com, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business news channel, are gearing up to launch their new digital series ‘Disruptors’ on November 8, 2018. The unique web series—a collaborative effort between the TV channel and the digital platform—will uncover the successful strategies deployed by innovative brands such as Bagrry's, Raw Pressery, Big Basket and more to understand how they reshaped their industries and created a niche of their own. The upcoming offering will be first aired on CNBCTV18.com, followed by its launch on CNBC-TV18.

The 12-part web series will feature up and coming brands that have disrupted existing industries or created new ones by adopting novel technologies and unconventional strategies to propel their businesses forward; delivering high-value to their consumers. Each episode will feature a detailed conversation with successful companies and individuals who have changed the face of the Indian marketplace.

Commenting on the launch, Managing Editor, CNBC-TV18, Shereen Bhan, said, “At CNBC-TV18, our effort has been to focus on market transitions and the entrepreneurs who have made the most of these opportunities. On the Disruptors, we attempt to put the spotlight on companies who are creating new categories in the market or disrupting existing ones by creating differentiated brands. On the show, you will see a diverse range of businesses with a special emphasis on the new homegrown B2C brands. Disruptors will reveal the basis of the resilience of these brands and what the future holds for them.” 

On being the first digital property, Binoy Prabhakar, Editor, CNBCTV18.com said, “We created CNBCTV18.com for the globally-minded, influential and aspirational who typically embrace change and look to stay ahead by learning from the prescience and habits of pioneers. We are thrilled to unveil Disruptors, our latest effort to deliver on that promise. It is a series that takes a deep look at how a bunch of sharp entrepreneurs and their companies saw the corners before their competitors and changed the rules of the game. Disruptors will provide a sharp vision of the future of these business categories and how these companies themselves will tackle change.”

From a business perspective, Ranjita Sehgal, Business Head, CNBCTV18.com, stated, "Disruptors is a digital-first series from the stable of CNBC-TV18. The IP rests across digital, social media and TV. The content length varies as per the platform, hence, shorter versions for digital, and longer versions for linear consumption. Partnering brands greatly benefit with this association as it gives them a 360-degree presence to reach out to their audience. CNBC-TV18 will create many such multi-format IPs in the future."

The Disruptor series has partnered with Courtyard by Marriott for its launch. “Courtyard by Marriott sees our next generation of guests as trailblazers, who define success as being one’s best self and following their dreams. Everything we do at our hotels supports our guests as they pursue their passions. The partnership with CNBC-TV18’s Disruptors is an extension of Courtyard’s brand beliefs and demonstrates our continued support of passionate and ambitious minds,” said Shuping Liang, Director, Brand and Marketing Asia Pacific, Marriott International.

Sponsored by Courtyard by Marriott, the first episode of ‘Disruptors’ will be unveiled on November 8, 2018.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Lalitha_Jewellery.jpg?itok=Eo9CC0e9
Lalitha Jewellery is top brand in BARC week 15 data

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All,...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kannada.jpg?itok=gtce6vjD
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee.jpg?itok=9Al8LHQ2
Zee dominates Bangla, Kannada segment in BARC week 15

In the Bengali language market, Zee Bangla stood as the leader in BARC data week 15. Oscar Movies Bhojpuri garnered fifth position in the Bhojpuri market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/discovery.jpg?itok=WGXlMjdq
Discovery channel follows path to the moon of Israeli team in a one-hour exclusive ‘Return to the Moon: Seconds to Arrival’ premiering Monday April 22 at 10 pm

Since the dawn of the Space Age only three countries have landed a craft on the moon, the U.S., Soviet Union and China.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kulfi.jpg?itok=01s17mME
BARC week 15: Dangal TV, powered by DD Free Dish, tops Hindi GEC (U+R), rural

MUMBAI: Sony Pal is the new entrant, securing tenth position by replacing Star Utsav in Hindi GEC (U+R) as per Broadcast Audience Research Council (BARC) data for week 15 of 2019. In rural and urban markets, no changes were observed.  Hindi GEC (U+R)

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/chromeDM.jpg?itok=XGf0IdQo
English News genre only gainer in Chrome DM week 15

English News grew in week 15 of Chrome Data Analytics and Media by 0.80 per cent.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/tv18.jpg?itok=98MHStsC
Watch breath-taking wedding celebrations and beautiful love stories as FYI TV18 brings “Our Wedding Story” this April

Every wedding is special and beautiful. And the upcoming series ‘Our Wedding story’ provides a ringside view into heart-warming love stories and their blossoming into matrimony.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/namotv.jpg?itok=zQVdESN9
EC asks NaMo TV to withhold election content prior to poll days

The scrutiny of NaMo TV has increased. According to a PTI report, the channel has been asked to not display any ‘election matter’ prior to poll days, as prescribed in the electoral law. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/discover.jpg?itok=WPu268zJ
Discovery Communications: Francesco Molinari signs exclusive global content deal with GOLFTV

GOLFTV today announced a deal with reigning Open champion Francesco Molinari to produce a range of exclusive content for the live and on-demand video streaming service.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories