Television

CNBC-TV18 unites with Twitter India for Union Budget 2016

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MUMBAI: CNBC-TV18 has joined hands with Twitter India to breakdown one of the most awaited policy events of the year - the Union Budget 2016. To be announced today dated 29 February by the finance minister Arun Jaitley, the duo has combined to give depth to the many discussions that Indian twitterati will initiate regarding the real effects of budget on every Indian.

With young India following every move and every initiative of the Modi government, this year’s budget will establish the fact whether India made the right decision two years back.

CNBC-TV18 VP marketing Priyanka Tiku says, “We at CNBC-TV18 are always setting higher and higher benchmarks for the rest of the news broadcast category. Our partnership with Twitter India is testimony to our daily endeavour to facilitate intelligent financial conversation. As we are the most watched channel on Budget every year, it is only right that we front the debate on Twitter as well.”

The Budget can expect not only the best markets and business faces of India on the channel, but also broadcast the views and global expectations from international business experts from the various CNBC headquarters across the globe.

“From real-time updates to live broadcasts, Twitter continues to be the platform where you break news first. News channels have been using Twitter tools to engage with their audiences, using rich media content such as images, live videos and more to innovatively connect with their wide spectrum of audiences on the platform. Through our partnership with CNBC-TV18, Twitter becomes your live connection to the annual Union Budget this year, with this complex policy event broken down for live consumption. All of India will get to understand what the Budget really means for them with live, real-time and decoded analysis #OnlyOnTwitter. With the best of news content and conversations live on our platform, we aim to drive many more innovative engagements and create unique experiences for our users,” adds Twitter India head TV partnerships Viral Jani.

From exclusive periscope discussions with CNBC-TV18 anchors right after the speech to live simplified updates during the Union Budget, the channel will cover it all in partnership with Twitter. Viewers will not have to sift through tedious lists of budget highlights to pick out the announcements that make sense to one’s life. One can simply tweet #AskCNBCTV18 and team CNBC-TV18 will cull out the policy announcements that answer specific questions.

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