Television

Bloomberg TV looks to launch 20 new shows in 2015

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MUMBAI: English business news channel Bloomberg TV is looking at launching as many as 20 new shows in 2015.

Speaking about the line-up for 2015, Bloomberg TV India executive vice president and business head Alok Nair said, “The mood is upbeat and going forward we plan to launch more than 20 new show this year. To strengthen our content delivery, we have launched a host of new shows and segments targeted at corporate India and market viewers like Street Smart has new segments – Trading Day and Dealing Room, which captures the essential insights and early morning market trends when trading begins. Lunch Money, a mid-day wrap highlights the big stories from the markets along with Deal Street – a segment that talks about the world of venture capitalists, private equity, funding, acquisitions and everything in the world of finance. Market Movers, gives the sharpest and insightful analysis on the biggest stock the market is talking about, whereas The World of Midcaps gives a detailed insight on all the mid-cap and small-cap stocks of the day. The advertising and marketing show From Logo to Impact’s inaugural episode features BARC India Technical Committee chairman & CEO and IPG India Mediabrands’ Shashi Sinha and BARC India CEO Partho Dasgupta talking about BARC and how it is poised to redefine the ratings game.”

Further elaborating on insight-mining for the channel, Nair added, “We would delve deeper into the consumer insights and government’s agenda and consistently bring content of value that our viewers and advertisers find engaging. The board has set its sight to become the business and market powerhouse across platforms.”

Talking about the powerful online and social media presence of Bloomberg TV India Nair further added, “The Bloomberg TV India’s website BTVin.com has been re-designed to further improve ease of navigation, usability and end-user experience with more business news content. The channel’s website has dynamic fast-paced architecture providing access to the latest business news, latest market reports, live ticker. Viewers can also view Bloomberg TV India live on the website. In the last few months Bloomberg TV India has also managed to capitalize the social media space by connecting viewers across various platforms like Twitter with 45,600 plus followers, which is way ahead of CNBC TV18; Facebook with 85,900 plus likes, and YouTube with over 16,000 subscribers.”

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