Television

Season 2 of CEO on the Drive on Bloomberg TV India

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MUMBAI: After profiling iconic leaders from the automobile industry in season one, Bloomberg TV India is back with the second season of “CEO on the Drive”

India has one of the best production facilities for global auto giants. With its projected contribution to the GDP slated to reach 10 – 11% by 2016, the Indian automobile industry is on the fast lane to growth. Bloomberg TV India along with Autocar India editor Hormazd Sorabjee will take its viewers on an ultimate drive with the heads of some of India’s top passenger vehicle companies. The journey will enable the viewers to understand the challenges faced by the Indian automobile industry and their future strategies.

Bloomberg TV COO Lavneesh Gupta said “At Bloomberg TV India, we understand the pulse of our viewers and our efforts have been focused to provide them with niche business content across industry verticals. With “CEO ON THE DRIVE” we want to look at the larger issues around the auto sector and the company’s plans for new products & strategies for future growth. The show promises to be the final word on the auto industry’s exponential growth and traces this transformation through the eyes of some of the leading CEO’s in the automobile industry.”

The first edition was highly successful with industry stalwart like Tata Motors former MD Karl Slym, BMW Group India President  Philipp Von Sahr, Ford India MD and President  Joginder Singh ,Maruti Suzuki India MD and CEO Kenichi Ayukawa, Toyota Kirloskar Motor Toyota MD and  CEO  Hiroshi Nakagawa, and Mercedes Benz India MD and CEO Eberhard Kern, amongst others. They shared their views on the challenges faced by the industry, opportunities and their individual strategies to beat the downswing of the auto industry.

The all new season is going to be turbo – charged with the CEO’s of India’s biggest auto companies sharing their game-plan to overcome the current scenario and what to expect from automobile industry over the coming months.

Starting last week of July, ‘CEO on the Drive’ will telecast exclusively on BloombergTV india.

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