Television

Bloomberg TV India presents Disruptors Awards 2016

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MUMBAI: Bloomberg TV India presented its Disruptors Awards 2016 at Sahara Star in Mumbai. The winners were felicitated with various awards and the ceremony also witnessed an elite list of personalities from the corporate world to honour outstanding contribution of creative minds from the advertising and marketing industry.

The Disruptors were awarded basis their exceptional campaigns and achievements within the industry. These awards are envisioned as first-of-its kind by a reputed business television channel to salute the industry’s innovations and commitment that help organisations compete in today’s economy.  

The accolades were given across 14 categories to the best and the most deserving contributors within the industry. The winners include Hero MotoCorp Ltd for automobile disruptor of the year followed by Hindustan Unilever Limited who won the CSR disruptor of the year award. Union Bank of India received banking disruptor of the year while Mahindra & Mahindra Ltd chairman and MD Anand Mahindra of was honoured the personality of the year corporate India advisory council award and NITI Aayog CEO Amitabh Kant was honoured personality of the year government advisory council award.

On the occasion, Bloomberg TV India executive VP and business head Alok Nair said, “It gives me immense pleasure to congratulate all winners of the ‘Disruptors Awards 2016’. I would also like to extend my heartfelt thanks to the Brilliant Jury members for their time and valuable guidance during the shortlisting round. This was a great journey in terms of learnings for the jury & us as we sat through various presentations & campaigns. The amount of disruptive work happening today makes us proud. We at Business Broadcast News Pvt Ltd are excited to create a first ever platform that recognises disruption in the advertising and marketing.”

Business Broadcast over the last one year has been constantly engaging with disruptors across through special content such as E INC, Deal Street, Rising Stars, Invest In India, Live Your Passion, Trailblazers, etc.

He further added, “We truly believe that disruption is not only the new normal but a necessity for any business today. Disruption will aid clients to position better in a fiercely competitive market place where consumers have multiple options. The Disruptors Awards & Dialogue on Disruption shall be continuity across our platforms and we look forward to interesting conversations with disruptors of our times. Stay Tuned! ”

The highlight of the evening was an exclusive dialogue on Disruption between Patanjali Ayurved MD Acharya Balkrishan Ji and Bloomberg TV India executive editor Siddharth Zarabi. During the session, Acharya Balkrishan Ji shared insights on how Patanjali has already disrupted the market in a short span of time and captured the imagination of consumers resulting into envious growth of the company and its valuations.

The panel that selected the winners from the top contenders in each category comprised of experts like Madison World chief managing director Sam Balsara and Havas Media CEO India and South Asia Anita Nayyar. It was followed by the jury team of Publicis South Asia MD and CCO Bobby Pawar,  Concept national creative director Rachanah Roy, Vodafone India senior VP marketing Siddharth Banerjee, HDFC Life senior VP marketing product digital and e-commerce Sanjay Tripathy, Star India executive VP marketing and communications Gayatri Yadav, Madison Media Sigma CEO  Vanita Keswani.

The Jury panel was aided by the parameters, methodology and awards process developed by Ernst & Young (EY).

The list of award winners across all categories is annexed.

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