Television

Bihar Election results, Modi's visit to UK and serial blasts in Paris propel the news genre

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/24/News-Room.jpg?itok=czkJGt6C

MUMBAI: According to analysis conducted by S-Group, an Analytical arm of TAM Media Research, week 46 began with the Bihar Assembly Elections, followed by Diwali celebrations, Prime Minister Modi's visit to the UK and ended on a sad note with the serial blasts in Paris, France.

TAM data says that Hindi news genre in Hindi Speaking market saw a gain of 28.28 GRPs. In Hindi news section Aaj Tak led the genre with 35.54 GRPs followed by ABP News with 28.45 GRPs and Z News with 24.49 GRPs. India TV bagged fourth place with 23.44 GRPs and News Nation grabbed fifth spot with 18.76 GRPs.   

IBN 7 with 13.54 GRPs bagged sixth berth. News 24 and TEZ garnered seventh and eighth spot with 11.78 GRPs and 11.18 GRPs respectively. India News stood at ninth place with 10.26 GRPS followed by NDTV India with 9.13 GRPs on tenth spot and DD News with 4.24 GRPs on eleventh spot. Live India and Samay stood on the twelfth and thirteenth spot with 3.68 GRPs and 0.83 GRPs respectively.  

The English News genre witnessed a total gain of 3.91 GRPs.  Times Now  led the tally with 4.32 GRPs followed by NDTV 24x7 in second place with 2.38 GRPs and India Today with 1.94 GRPs. CNN-IBN  bagged fourth place with 1.40 GRPs and News 9  with 0.73 GRPs garnered the fifth spot in the genre.  News X stood at sixth spot with 0.72 GRPs against 0.75 GRPs in week 45. BBC World News and CNN bagged the seventh and eighth spots with 0.29 GRPs each.

The News genre saw a rise in viewership this week. The rise was contributed due to the rise in both Reach and Time Spent. Hindi and English News genres saw a 17 per cent and 44 per cent rise with respect to (wrt) the previous week, respectively.

The major stories this week were the Bihar Assembly Elections, Attacks in Paris and Prime Minister Modi's visit to the UK etc. These three stories together were given 54 per cent coverage in the Hindi news genre and 63 per cent coverage in the English News genre. Report on Diwali celebrations was also given decent coverage and received average viewership.

In the contribution of top stories to the news genre, 39 percent of viewership was devoted to results of Bihar Assembly Election, whereas PM Narendra Modi’s visit to UK got 17 percent of viewership. The serial blasts in in Paris received 6 per cent of viewership while others garnered 38 percent of the share in Hindi News genre.

In the English news genre, 47 percent of viewership was due to the results of Bihar Assembly Election and PM Narendra Modi’s visit to UK got 22 percent of viewership. The serial blasts in Paris received 8 per cent while others garnered 23 percent of viewership.

Amongst the three top stories, The serial blasts in Paris received higher viewership contribution from higher SECs- A/B, whereas Modi's visit to the UK had a higher skew from SEC D/E. Also, it was the news on Paris that had the maximum skew from male viewers.

There was a gradual drop in coverage of the Bihar Assembly Result news throughout the week.   Modi's visit to UK witnessed the heavy coverage in mid-week. Post the serial blasts in Paris on Friday night, that news was covered heavily on Saturday.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/ceo-uday_1.jpg?itok=8vKqyGy5
Conviction comes from the society & your country, says Star India's Uday Shankar, E&Y's 'Entrepreneurial CEO' award-winner

MUMBAI: "The conviction comes from the society, the world and the country you live in," Star India chairman and CEO Uday Shankar said on winning the "Entrepreneurial CEO' award of the year 2016 by EY, the consulting firm formerly known as Ernst & Young.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/supriya-sahu-Tan%20Boon%20Siong-800x800.jpg?itok=FWFh7bOd
Doordarshan employs German innovator for upgrading news studios

MUMBAI: India’s largest broadcast operation, Doordarshan (DD) reaches around 92% of the population and 81% of its territory. Government-funded, it is also the largest terrestrial network in the world, and among the largest in terms of studios and transmitters with more than 90 studios and relay...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/bedi_singh-Susan-Panuccio_0.jpg?itok=vhZlSjn5
Bedi, old-time Murdoch hand, departs News Corp

MUMBAI: News Corp has announced that Mr. Bedi A. Singh will be departing as the chief financial officer effective 1 March. Susan Panuccio, currently the chief financial officer of News Corp Australia, will become the new CFO.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Untitled-1.jpg?itok=xAXnlxcy
Big Ganga shows now available on ZEEL's OZee

MUMBAI: Nowadays, a marketing strategy simply wouldn't help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence. Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/mn%3D%20%281%29.jpg?itok=62l960iv
MN+ to air its Oscar special property 'The Academy Club'

MUMBAI: MN+ is all geared up to air their Oscar special property The Academy Club that will leave the movie lover ecstatic with cinematic brilliance. The channel will air this property on 25 and 26 February, throughout the day.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nexa-P1-Powerboat_1.jpg?itok=Ada8vEtF
Sony Pix & ESPN to telecast Global Powerboat Racing live from 3-5 March

MUMBAI: Nexa P1 Powerboat, Indian Grand Prix of the Seas, will be telecast live globally and promises to deliver the most comprehensive coverage in the history of powerboating. Seeding a global sport from India, the Nexa P1 Powerboat, Indian Grand Prix of the Seas, will set a global benchmark for...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Alan-Shearer.jpg?itok=kJa34ytE
Star to host Premier League movement on 2 & 3 March, legend Alan Shearer to participate

MUMBAI: The Football Movement, jointly hosted by India On Track, is being held in partnership with the Premier League’s Indian broadcast partner Star Sports. The conference will bring British and Indian football organisations and businesses together to discuss ways to continue to grow the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/naagin%202-800x800.jpg?itok=2sQq6fWi
Star Plus takes over Colors, Rishtey retains top position: BARC wk 7

MUMBAI: Star Plus pushed Colors to the second spot in Hindi GEC and Hindi GEC (Urban) genres in the BARC India ratings week 7 emerging on the top in these two categories. Rishtey retained its first position in the Hindi GEC (rural) category whereas Zee Anmol and Star Utsav respectively bagged the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Tarun%20Katial-800x800.jpg?itok=EAUMF-Io
RBNL all set to relaunch Big Magic

MUMBAI: Indeed, good decisions lead to great success.  Getting into the stable of one of India’s leading media conglomerates has opened up several opportunities for Reliance Broadcast Network Ltd (RBNL).   After the acquisition deal with ZEEL, RBNL is all set to relaunch its Hindi general...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories