Television

Bihar Election results, Modi's visit to UK and serial blasts in Paris propel the news genre

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/24/News-Room.jpg?itok=6c0asUTO

MUMBAI: According to analysis conducted by S-Group, an Analytical arm of TAM Media Research, week 46 began with the Bihar Assembly Elections, followed by Diwali celebrations, Prime Minister Modi's visit to the UK and ended on a sad note with the serial blasts in Paris, France.

TAM data says that Hindi news genre in Hindi Speaking market saw a gain of 28.28 GRPs. In Hindi news section Aaj Tak led the genre with 35.54 GRPs followed by ABP News with 28.45 GRPs and Z News with 24.49 GRPs. India TV bagged fourth place with 23.44 GRPs and News Nation grabbed fifth spot with 18.76 GRPs.   

IBN 7 with 13.54 GRPs bagged sixth berth. News 24 and TEZ garnered seventh and eighth spot with 11.78 GRPs and 11.18 GRPs respectively. India News stood at ninth place with 10.26 GRPS followed by NDTV India with 9.13 GRPs on tenth spot and DD News with 4.24 GRPs on eleventh spot. Live India and Samay stood on the twelfth and thirteenth spot with 3.68 GRPs and 0.83 GRPs respectively.  

The English News genre witnessed a total gain of 3.91 GRPs.  Times Now  led the tally with 4.32 GRPs followed by NDTV 24x7 in second place with 2.38 GRPs and India Today with 1.94 GRPs. CNN-IBN  bagged fourth place with 1.40 GRPs and News 9  with 0.73 GRPs garnered the fifth spot in the genre.  News X stood at sixth spot with 0.72 GRPs against 0.75 GRPs in week 45. BBC World News and CNN bagged the seventh and eighth spots with 0.29 GRPs each.

The News genre saw a rise in viewership this week. The rise was contributed due to the rise in both Reach and Time Spent. Hindi and English News genres saw a 17 per cent and 44 per cent rise with respect to (wrt) the previous week, respectively.

The major stories this week were the Bihar Assembly Elections, Attacks in Paris and Prime Minister Modi's visit to the UK etc. These three stories together were given 54 per cent coverage in the Hindi news genre and 63 per cent coverage in the English News genre. Report on Diwali celebrations was also given decent coverage and received average viewership.

In the contribution of top stories to the news genre, 39 percent of viewership was devoted to results of Bihar Assembly Election, whereas PM Narendra Modi’s visit to UK got 17 percent of viewership. The serial blasts in in Paris received 6 per cent of viewership while others garnered 38 percent of the share in Hindi News genre.

In the English news genre, 47 percent of viewership was due to the results of Bihar Assembly Election and PM Narendra Modi’s visit to UK got 22 percent of viewership. The serial blasts in Paris received 8 per cent while others garnered 23 percent of viewership.

Amongst the three top stories, The serial blasts in Paris received higher viewership contribution from higher SECs- A/B, whereas Modi's visit to the UK had a higher skew from SEC D/E. Also, it was the news on Paris that had the maximum skew from male viewers.

There was a gradual drop in coverage of the Bihar Assembly Result news throughout the week.   Modi's visit to UK witnessed the heavy coverage in mid-week. Post the serial blasts in Paris on Friday night, that news was covered heavily on Saturday.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/LR.jpg?itok=DcCS_M94
LimeRoad rewards loyal customers with new gold membership programme

To further enrich the shopping experience of its loyal customer-base and further deepen ties with them, LimeRoad, India’s online fashion platform, has announced its new loyalty programme titled “LimeRoad GOLD”.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/movies-now.jpg?itok=-31HMbrs
This Holi, enjoy ‘Colour Blast’ on Movies NOW

Movies Now, India’s destination for Hollywood Blockbusters, announces their vibrant line up of the biggest fantasy and animation films with a special property titled ‘Colour Blast’, to celebrate Holi.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/cnn.jpg?itok=oLMVWBYE
CNN explores India’s Finest Travel Experiences with ‘Travel Trends India’

Whether it’s an ambitious road trip throughout Rajasthan or a luxurious stay at a Maharaja’s palace, India beckons to the traveler who is seeking experiences over photo-ops.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/goquest.jpg?itok=2Jb1Tf5E
Goquest Media Ventures picks up drama content from China, Thailand, Taiwan

Independent content distributor GoQuest Media Ventures announced a raft of new acquisitions from China, Thailand and Taiwan

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/discovery.jpg?itok=NoYGrIdE
Discovery Channel to premiere Todd Sampson’s Body Hack 2.0 from 25th March

Discovery Channel, India’s leading factual entertainment channel, is all set to premiere the second season of very popular series Body Hack 2.0 starting Monday, March 25 at 21:00 hrs.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/15/ads.jpg?itok=6Ta5f72c
UC Ads Offers New Content Methods with the Rise of UC Content Ecology

UC Ads, part of Alibaba Digital Media and Entertainment Group, has announced launch of a bouquet of content marketing services for brands.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/16/Chrome_week_10.jpg?itok=pjkhKSwW
English movies most benefitted genre in Chrome week 10

With an 8.99 per cent growth, the English movies genre has marked the highest opportunity to see (OTS) in week 10 of Chrome Data Analytics and Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/16/Subhash_Chandra.jpg?itok=8z_37cYq
ZEEL likely to sell 20% to Sony Corp

Japanese multinational conglomerate Sony Corp is in advanced talks with Subhash Chandra-promoted Zee Entertainment Enterprises Ltd (ZEEL) to buy a stake in the firm. As the company has been struggling to raise funds to pay huge debt, Chandra is looking to sell 20-25 per cent stake.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/15/star-sports.jpg?itok=MqOP3DxR
If you have the Game, your Dream can have a Name: Star Sports launches a brand-new docuseries ‘Dream On’ as a lead up to VIVO IPL 2019

The 12th edition of VIVO IPL is all set to enthrall fans globally from March 23rd onwards. Adding to the excitement ahead of the world’s most-watched cricketing tournament, Star Sports, the official broadcaster of VIVO IPL has launched a brand-new docuseries – Dream On – Game Banayega Name.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories