Television sees record traffic in India post Brexit results

MUMBAI: Indians seeking the latest on the UK's vote to leave the European Union have helped reach a record breaking spike in traffic. On the day the historic result became clear– June 24, the BBC's international news services were in demand as people around the world sought to understand what the next steps are and what it could mean for them.

Operating a dedicated url during the campaign at and following up with to bring audiences updates after the result, meant the global news platform has been able to provide a continuing wealth of content drawing on the BBC’s network of experienced correspondents particularly across politics, business and finance (such as EU referendum: Will India benefit from Brexit? and UK starts post-Brexit trade talks with India)

Globally attracted more than 21million unique browsers and 114million page views on results day (Friday 24hJune) alone - with 30million unique browsers and 170million page views across the weekend*.

In India alone, unique browsers increased by 170% with page views going up by 324%, when compared to the average daily amount in May 2016 as per Adobe Digital Analytix.

Page views per browser stood at 3.9 on the day of the result which was +56% compared to average daily figure in May 2016*. Even after the initial furore around the result had died down in India the daily average of unique browsers and page views was still 44% and 43% more respectively after 72hours, than the average daily traffic for May*.

Speaking about the spike in traffic, BBC Global News COO Naveen Jhunjhunwala said,“These record figures are testament to the effort of the BBC World News teams, as they have worked tirelessly to help our global audiences make sense of this historic and fast paced story. That so many people, not just in India but around the world, made their go to place for impartial trusted, information and analysis on the decision by UK voters to leave the European Union is incredibly heartening.”

Latest Reads
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People
Sun Life enters Tamil market in BARC week 28

Sun Life, the movie channel by Sun TV Network came as a new entrant this week after Broadcast Audience Research Council (BARC) released its ratings for week 28.

Television TV Channels Regional
Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges.

Television TV Channels Regional
Brahmagantu’s Gundamma to emerge on Zee Kannada’s DKD

Zee Kannada, creating the best entertainment programmes, has become a household name for quality entertainment.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories