BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

MUMBAI: BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018 for ‘I Can You Can’ for ‘Best Branded Content and Best Media Strategy’.

BBC Studios India partnered with Mindshare to produce this Six-part series for Nicotex (Cipla Health Ltd), in which contestants take the challenge to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater-the mountain within. While one in the pair is an active smoker, the other is a non-smoker or someone who had recently quit. This BBC Studios India production was hosted by Actor/Athlete Milind Soman. ‘I Can, You Can’ was broadcast on National Geographic and simulcast online on

The EMVIES Awards recognizes, honors and awards measurable and significant contributions in the field of media and communications. The ceremony was held on the 5th of October 2018.

I Can You Can has also won the Blue Elephant at Kyoorius Creative Awards in the ‘Best Use of Branded Content’ category earlier this year.

Speaking about the award, Ms. Soniya Kulkarni, Creative and Business Head, Productions at BBC Studios commented, “After being honoured with a Blue Elephant at Kyoorius Creative Awards, it is amazing to have won Two Silvers at EMVIES 2018 for ‘I Can You Can’ for Best Branded Content and Best Media Strategy. I am very proud that with the support of our partners this content struck such great balance of storytelling and brand values. I look forward to working with them and our fantastic team to produce more high quality, award-winning work.”

Devendra Deshpande, Head Content+ Mindshare South Asia added, “Quitting cigarettes might be the hardest thing to do in life, but at least you will have one. With I Can You Can we wanted to highlight the ill-effects of smoking and motivate smokers to quit smoking. Receiving the Blue Elephant and now winning Two Silvers at EMVIES 2018 for ‘I Can You Can’ for Best Branded Content and Best Media Strategy marks the tremendous success of our endeavor, and I would like to thank our partners for the brilliant work they have done. We look forward to collaborating with them once again and creating a far-reaching impact through many more such projects.”

BBC Studios India is well known for not just creating award-winning shows and formats like Aaj Ki Raat Hai Zindagi and Jhalak Dikhla Jaa, it has also created award winning branded content for various brands like Asian Paints, Mitsubishi and Vodafone. Their branded content series Har Ghar Kuch Kehta Hai for Asian Paints received an Asian Television Award in the ‘Best Talk Show’ category and a Planet Earth II promo created for Mitsubishi Electric won a Gold at the PromaxBDA Asia Awards for ‘Best Sponsor/Brand Integration spot’.

Latest Reads
Essel Group engages Goldman Sachs to sell half its stake in Zee Entertainment

Mumbai: 13th November 2018, Subhash Chandra and family along with its advisors met in Mumbai over the Diwali weekend to undertake a strategic review of its businesses in view of the changing global media landscape. The strategic review underscored the importance of technological advancements such...

Television TV Channels GECs
Neville Bastawalla to take over as marketing head of SPN India sports cluster

Sony Pictures Network (SPN) has made some internal changes and handed the responsibility of heading marketing for the sports cluster to Neville Bastawalla, a source close to the development informed

Television TV Channels Sports
Big Ganga Sets up Safe Changing Rooms for Women During Chhath Puja

Riding on the success of multiple initiatives, ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri Channel, Big Ganga introduces a much-needed social initiative - ‘Ek Kadam Swabhiman Ki Aor’ on the occasion of one of the most popular festivals of the region, Chhath Puja.

Television TV Channels GECs
Most awaited awards of the year - Nickelodeon Kids Choice Awards 2018 is back, bigger than ever!

It’s time to blow the trumpets and roll out the orange carpet for Nickelodeon Kids Choice Awards 2018.

Television TV Channels Kids
Zee TV leads GEC urban in BARC week 44

Zee TV that was on the fourth position in the previous week climbed to the second position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 44 of 2018.

Television TV Channels Viewership
Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

Leading Bollywood actress Anushka Sharma has joined hands with to promote a global awareness movement to save tigers from extinction.

Television TV Channels Factual @ Discovery
Shemaroo Entertainment brings back the Golden Era of Nimmiji

Shemaroo Entertainment’s retro music channel Filmi Gaane launched a compilation of 35 songs of 1950’s veteran actress Nimmi by the name “SUPERHITS OF NIMMI - The Vintage Beauty”.

Television TV Channels Music and Youth
Star India publishes RIO as per TRAI tariff order

After Supreme Court of India gave the verdict in favour of Telecom Regulatory authority of India (TRAI) in the tariff order case.

Television TV Channels GECs and CNBC-TV18 break new ground with launch of educational web series — Mutual Funds Simplified, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business new channel, will launch a new digital series named “Mutual Funds Simplified” on November 13, 2018.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories