Television

Balance-sheet, impact, fun is the mantra; Raghav Bahl & Ronnie Screwvala

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/16/Untitled-1_35.jpg?itok=rOsr8R86

MUMBAI: At the IAA Knowledge Series held at ITC Maratha in Mumbai today were the two successful entrepreneurs Raghav Bahl and Ronnie Screwvala. Bahl is known for pioneering TV news in India - along with NDTV's Prannoy Roy - whereas Screwvala (a serial entrepreneur ) is known for building a robust TV and film business which was acquired by Disney in India. Both shared the tale of their journey in the media business. The duo shared their business secrets for young budding entrepreneurs. They also opened up about their plans of their new trysts with media.

Bahl began by saying that his new business venture The Quint was not here to reinvent any business models like he did with CNBC TV18 by creating the business news genre. "We have to bring disruption through superior and quality content. We started CNBC TV18 11 and the revenue line was Rs 4-5 crore. Today, the business news market is worth Rs 400 crore. As equity knowledge goes deeper, investors will come in. The USP has to be content. We have to be independent and the editorial issues have to be edgier and bolder. That’s a big thing."

"We crossed paths and swords during the launch of the UTV-Bloomberg channel and when the UTV ticker went out through CNBC channel,” adds Ronnie Screwvala.

Both known for their gutsy moves of launching several channels, Bahl pointed out that CNN-IBN and Colors are the two things he made big bet son, while Screwvala is of the opinion that Bindass was a risky decision that he took.

With digital booming in India and emergence of several platforms for content consumption, broadcasters, multinationals and Indian non-media start-ups entering the OTT/VOD space. Screwavala was of the opinion that MNC’s like Netflix and Amazon have figured out that India is a local market and expensive series will not be successful.

“At the core of this is whether the consumer is willing to pay? This will again bring back to the advertising economy or the fee economy. It is not a venture capital game but advertising where it’s always going to be cost-minus. So, that’s the real disruption which will again only happen by the people who really want to shake up this market.”

The two of them accepted the fact that payment gateways are essential make-or-break tools for these services.

“There are too many different businesses. What I think is, you cannot mix content business with OTT business. You have to decide whether you want to be in the content game or in the distribution game. Netflix, according to me, is an exception which proves it. It will have to figure out whether it is a content company else they can end up in the same confusion as Yahoo. If you can build a compelling proposition for a consumer, then everything will follow,” explained Bahl.

But, did we not want to know more of the duo’s impatience and gutsy decisions? Certainly, yes. Explaining the exit Bahl said, according to the regulations, a partner needs to have 51 per cent equity in a business which is not something entrepreneurs are open to as it means giving up control. “I was not allowed to not dilute it further. The regulations are very first-generation thing. It was either diluting ourselves or exiting."

“Exits cannot be timed. You cannot rewind the clock whether in media or in life. I have no regrets. It is as exhilarating now as it was when I started UTV,” added Screwvala.

Witnessing several ups and downs in the business, both of them shared their success mantras for young entrepreneurs, Bahl said, “Just go by your balance-sheet. Do not go beyond it. Young entrepreneurs should not get seduced by the media. You guys have not become superstars until you do not have a strong balance-sheet. Be resistant to changing times because it's not a sexy, glamorous field to be in but very stressful.”

“You build what you want to build and stay constant about it and your vision. Today’s ecosystem is forcing you to grow a little bit horizontal, but do not go by what investors want. If you are not curious, then this is not the space for you,” concluded Screwvala.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/star-vijay.jpg?itok=I5oEbVCf
Star Vijay launches new game show 'Divided'

MUMBAI: Star Vijay, a Tamil general entertainment channel by Star TV, is all set to launch a game show named Divided on 21 July. This show will be hosted by Neeya Naana debate show fame, Gobinath and will be on air every weekend at 8 pm.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/zee.jpg?itok=zNZLXQnT
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/trai.jpg?itok=jxttH97E
Republic TV complains to TRAI, BARC on Times Now’s genre slotting

The ever-competitive business of TV news is set to witness another round of slugfest. Republic TV has complained to Telecom Regulatory Authority of India’s (TRAI) and Broadcast Audience Research Council of India about English news channel Times Now getting the channel re-slotted under Hindi news...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/punit.jpg?itok=O-hW1jAY
Zeel reports higher numbers on improved ad, subs revenues

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported a 15 per cent year on year (y-o-y) growth in total revenue for the quarter ended 30 June 2018 (Q1 2019, period, or quarter under review) as compared to the corresponding year ago quarter (Q1 2018).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/golf-1.jpg?itok=dQEpUpHD
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/zee.jpg?itok=fQdsjgfV
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gr.jpg?itok=OtLIYtWm
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/BARC.jpg?itok=ItV87DRS
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/ranjana.jpg?itok=WG1gOAWs
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories