Television

Balance-sheet, impact, fun is the mantra; Raghav Bahl & Ronnie Screwvala

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/16/Untitled-1_35.jpg?itok=rOsr8R86

MUMBAI: At the IAA Knowledge Series held at ITC Maratha in Mumbai today were the two successful entrepreneurs Raghav Bahl and Ronnie Screwvala. Bahl is known for pioneering TV news in India - along with NDTV's Prannoy Roy - whereas Screwvala (a serial entrepreneur ) is known for building a robust TV and film business which was acquired by Disney in India. Both shared the tale of their journey in the media business. The duo shared their business secrets for young budding entrepreneurs. They also opened up about their plans of their new trysts with media.

Bahl began by saying that his new business venture The Quint was not here to reinvent any business models like he did with CNBC TV18 by creating the business news genre. "We have to bring disruption through superior and quality content. We started CNBC TV18 11 and the revenue line was Rs 4-5 crore. Today, the business news market is worth Rs 400 crore. As equity knowledge goes deeper, investors will come in. The USP has to be content. We have to be independent and the editorial issues have to be edgier and bolder. That’s a big thing."

"We crossed paths and swords during the launch of the UTV-Bloomberg channel and when the UTV ticker went out through CNBC channel,” adds Ronnie Screwvala.

Both known for their gutsy moves of launching several channels, Bahl pointed out that CNN-IBN and Colors are the two things he made big bet son, while Screwvala is of the opinion that Bindass was a risky decision that he took.

With digital booming in India and emergence of several platforms for content consumption, broadcasters, multinationals and Indian non-media start-ups entering the OTT/VOD space. Screwavala was of the opinion that MNC’s like Netflix and Amazon have figured out that India is a local market and expensive series will not be successful.

“At the core of this is whether the consumer is willing to pay? This will again bring back to the advertising economy or the fee economy. It is not a venture capital game but advertising where it’s always going to be cost-minus. So, that’s the real disruption which will again only happen by the people who really want to shake up this market.”

The two of them accepted the fact that payment gateways are essential make-or-break tools for these services.

“There are too many different businesses. What I think is, you cannot mix content business with OTT business. You have to decide whether you want to be in the content game or in the distribution game. Netflix, according to me, is an exception which proves it. It will have to figure out whether it is a content company else they can end up in the same confusion as Yahoo. If you can build a compelling proposition for a consumer, then everything will follow,” explained Bahl.

But, did we not want to know more of the duo’s impatience and gutsy decisions? Certainly, yes. Explaining the exit Bahl said, according to the regulations, a partner needs to have 51 per cent equity in a business which is not something entrepreneurs are open to as it means giving up control. “I was not allowed to not dilute it further. The regulations are very first-generation thing. It was either diluting ourselves or exiting."

“Exits cannot be timed. You cannot rewind the clock whether in media or in life. I have no regrets. It is as exhilarating now as it was when I started UTV,” added Screwvala.

Witnessing several ups and downs in the business, both of them shared their success mantras for young entrepreneurs, Bahl said, “Just go by your balance-sheet. Do not go beyond it. Young entrepreneurs should not get seduced by the media. You guys have not become superstars until you do not have a strong balance-sheet. Be resistant to changing times because it's not a sexy, glamorous field to be in but very stressful.”

“You build what you want to build and stay constant about it and your vision. Today’s ecosystem is forcing you to grow a little bit horizontal, but do not go by what investors want. If you are not curious, then this is not the space for you,” concluded Screwvala.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/nadiu.jpg?itok=RyA5CSpc
DD committed to truthful information & wholesome entertainment: Naidu

Information and Broadcasting Minister M Venkaiah Naidu today said yjr Government planned to enhance the reach of Doordarshan FreeDish by distributing Free DD direct-to-home boxes in remote and interior areas of the country through State Governments, especially in the LWE impacted areas.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/V-naidu.jpg?itok=ETtaGQq9
National sports meet to see participation of government and sports persons

NEW DELHI: A day-long Conclave is to inaugurated by Information and Broadcasting Minister M Venkaiah Naidu tomorrow (28 May 2017) to discuss ways in which India can become a sports superpower. Organised by Doordarshan Sports, the meet being held at the Central Production Centre of Doordarshan in...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Sun%20Tv-Story.jpg?itok=vogrMKBD
Sun TV fiscal 2017 numbers grow

BENGALURU: Sun TV Network Limited (Sun TV) reported improved numbers across all important parameters for the year ended 31 March 2017 (FY-17, current year, fiscal) as compared to the previous year (FY-16). Sun TV reported 8.1 percent higher consolidated total income in the current year at Rs 27,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Untitled-1.jpg?itok=8pFkg8Sb
Shashi Tharoor files defamation case against Arnab Goswami's Republic

NEW DELHI:On Friday, the Delhi High Court gave some relief to Republic TV’s Arnab Goswami in a case of IPR theft filed by Times of India group, but was petitioned by Congress leader and Thiruvanthapuram MP Shashi Tharoor who filed a defamation case against Goswami and his Republic. Tharoor in the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/BARC-03-Story.jpg?itok=4eKFNTjN
English TV news channels to return to BARC fold from midnight 26 May

MUMBAI: There’s another twist in the tale of the story of the ratings of news television channel debutante Republic TV. The five English TV news channel members of the News Broadcasters Association (NBA) of India, which had stripped their signals of Broadcast Audience Research Council’s (BARC’s)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/aaj-tak.jpg?itok=Wg0-hYsO
TV Today numbers up

TV Today Network Limited (TVTN) reported greatly improved consolidated results for the year ended 31 March 2017 (FY-17, current year). The Arun Purie controlled company’s consolidated profit after tax (PAT) increased 60.7 percent to Rs 991.13 million (15.7 percent margin of Total Income) as...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/eat.jpg?itok=ag7vlImH
Colors Infinity introduces a special programming slot for non-fiction format 'Eat at 8'

Colors Infinity brings to its viewers a big fat culinary treat with a fresh new segment called Eat at 8, which is all set to get your mouth watering! With shows like Come dine with me – Couple Series 3, Junior Bake-Off and My Kitchen Rules, tempting viewers with delectable food presentations, Eat...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/tubelight.jpg?itok=UhrAvi02
Star Gold launches Tubelight's trailer outside Salman Khan's home

Star Gold has always pushed the envelope not only with content but also engagement with the viewers.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Republic-Story%20%281%29.jpg?itok=CmN2GcMP
Delhi HC refuses to entertain injunction sought by Times group against Republic TV

The Delhi High Court today refused to entertain an injunction sought by the Times Group in a case filed by it against Republic TV on issues related to IPR on audio tapes aired by the latter. The court has set dates for further hearing in the case. This is according to information shared with...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories