MUMBAI: Having carved a distinct niche for itself in offering authentic content Zee Business, India’s first 24X7 Hindi business news channel and also a part of Zee Media Corporation Ltd, has launched a unique campaign Awaaz Nicche to further strengthen its leadership position.  The multipronged campaign will reinforce the credibility of the No.1 Hindi business news channel and will be visible across platforms like print, outdoor, digital and social media.

 ‘Awaaz Nicche’ a unique campaign is aimed to bring forth the Zee Business belief that the uncompromising quality of content remains the bedrock of business journalism.  Over the years, backed by strong professional talents including analysts and researchers the channel has managed to build a strong equity today and has been surging ahead to set bench mark in Indian business media.

Continuing to be a preferred business channel, it has a wide array of programs like Mandi Live,  Share Bazaar Live, Big Story Big Debate etc. and have garnered accolades and awards from cross section of society. This unique concept have been marvelously conceptualized and executed in the ’Awaaz Nicche’ Campaign, to strengthen further the channel will also launch a new TVC to create a buzz in the industry.

Speaking on this occasion, Mr. Samir Ahluwalia, Editor, Zee Business, said “Zee Business is committed to provide viewers with various aspects of business news. As always, we have striven to stay focused and relevant. Zee Business content and intrigue coverage has always created stirs amongst viewers both in India and abroad, and the same has been appreciated by the viewers.  Awaaz Nicche campaign has been created so that, we can motivate our viewers and has an edge over the competitors.  We will keep on empowering our viewers with insightful and authentic business news”.