Television

Assembly elections catapult English news genre viewership

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/30/news.jpg?itok=dRSruvKV

BENGALURU: The recent elections in Gujarat and Himachal Pradesh have given a fillip to the sagging viewership of the Indian English news genre.It clocked the third-highest combined viewership for the top-five channels (All India (U+R): NCCS AB: Males 22+ Individuals) in 2017 during the week election results were declared. According to Broadcast Audience Research Council (BARC) data, the combined ratings of the top-five English news channels were 3.808 million weekly impressions in the penultimateweek of 2017 (Saturday,17 December 2016 to Friday, 23 December 2016). 

The top-five channels of the genre had earlier recorded higher combined ratings of 4.897 million weekly impressions and 4.282 million weekly impressions in weeks 11 and 19 of 2017,respectively.During week 11, assembly election results of five Indian states were announced and week 19 was the week in which the current genre leader–the ArnabGoswami-led Republic TV was launched. The fourth highest combined ratings of the top-five channels of the genre (3.781 million weekly impressions) in the year was in week 29 of 2017 when the Supreme Court gave its verdict for Indian godman Ram Rahim case.

It may be noted that the ratings of week 21 of 2017 have not been considered in this report because in that week all the major English news channels, excluding Republic TV and a few others, had withdrawn from the BARC ratings system. Hence,BARC viewership data for week 21 of 2017 has not been considered in this paper.

Please refer to the figure below:

public://chart2_1.jpg

Another yardstick that many in the industry consider more reliable are the four-week average ratings. Since data for week 52 of 2017 has still to be released, a three-week average has been calculated for weeks 49 to 51 in the figure below. Also, since data for week 21 of 2017 has not been considered in this paper, data for weeks 22 to 24 is also a three-week average.

In case the viewership ratings of the genre fall in the last week of 2017, the four-week average ratings for the last four weeks will be lower than the three-week average viewership figure of 3.0220 million weekly impressions (the likelihood of which is quite high). The highest four-week average recorded by the genre in 2017 was in weeks 29 to 32 at 3.2695 million weekly impressions. As is obvious, the genre’s ratings were in freefall after that until the weeks leading up to and after the assembly elections in the two states. 

public://chart_1.jpg

The number in maroon text in the figure above for weeks 49-51 is the average of 3 weeks.

Top-fiveEnglish news genre channels ratings in week 51 of 2017

The combined ratings of the top-five channels of the English news genre grew by 31.81 percent in week 51 as compared with week 50. The same channels that featured in the list of week 50 remained in week 51 with a slight shuffle in the ranks.

Republic TV has been leading the genre in terms of viewership right from the week it was launched. As the leader for week 51,it garnered 1.480 million weekly impressions, followed by Times Now with 1.203 million weekly impressions. The former’s viewership expanded by 50.71 percent in week 51 as against week 50, while Times Now’s ratings grew by 39.24 percent during the week under review. Both channels retained their previous week’s first and second ranks respectively.

Climbing up a place to third rank in week 51 was CNN News 18–the channel had viewership of 0.443 million weekly impressions in week 51 compared with 0.329 million weekly impressions of week 50, indicating growth of 34.65 percent. At fourth place in week 51 and down a rank from week 50 was India Today Television (ITTV). ITTV recorded 0.424 million weekly impressions for week 51 of 2017, which was 8.23 percent lower than the 0.462 million weekly impressions in week 50. At fifth place was NDTV 24x7 with 0.258 million weekly impressions in week 51 of 2017 which was 2.38 percent more than the 0.252 million weekly impressions in week 50.

Republic TV bandied some numbers on its screen just after BARC data was released claiming to have had 50 percent of the viewership of the English news channels on the day the Gujarat and Himachal Pradesh assembly election results were announced.

Also read:

Four Star India channels among top 10 channels across genres

Hindi News genre versus Indian English News during festival week

Indian English News genre facing festival blues?

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/rishi.jpg?itok=90oICcfs
Exclusive political debate with Chief Minister creates huge media buzz at Lokmat Maharashtrian of the Year Awards 2018

Mumbai: Lokmat, Maharashtra’s and Pune’s Number 1 newspaper, hosted the 5th edition of its highest platform of recognition - ‘UPL presents Lokmat Maharashtrian of the year Awards 2018 powered by Money Trade Coin Group. This initiative by Lokmat honored the most exceptional work done by individuals...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/9XO.jpg?itok=JHJv1vFF
9XO celebrates 6th Anniversary with 9XO Super 6

MUMBAI: 9XO the international music channel by 9X Media celebrates the 6th glorious year with new and innovative shows specially curated for their viewers. Starting April 23rd 2018 the anniversary celebrations will continue till April 27th 2018. With Instagram being the language of the millennial’...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/Untitled-2.jpg?itok=fgSvDNc4
Mayavi Maling: A never-seen-before fantasy world on Indian television

Mumbai: The spectacular promo of the VFX extravaganza, Mayavi Maling, has sparked great curiosity amongst the audience and garnered immense appreciation. The grandeur of the show promises to capture everyone’s imagination and transport the audience to a fantasy world. Its compelling storyline...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/jonty.jpg?itok=2WisYca8
Watch, Play & Win a chance to watch your favourite sports stars LIVE with 'MNX Super League' daily at 11 pm

Mumbai: The captivating sporting spirit of the cricket season is garnering eyeballs amongst viewers in India. ‘MNX Super League’ weeknights at 11 PM on MNX brings the best of sports and films with an aim to up the entertainment quotient.  Offering its viewers their favourite movies, MNX, the new...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/CNN-News18.jpg?itok=fCTdtbLf
CNN-News18 and News18 India bring Special Programming for Karnataka Election

New Delhi, 19th April, 2018: Termed as the big battle between the BJP and the Congress ahead of the General Election in 2019, the upcoming Assembly Election in Karnataka are witnessing high-decibel campaigns from both the parties. As the southern state prepares for the Elections, CNN-News18 and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/pp.jpg?itok=JSh0dBzs
CNBC Awaaz Goes Big With Market Hours

National: CNBC Awaaz, India’s leading Hindi business news channel, today revamped its market hours by roping in an impressive line-up of expertise in stock markets analysis. The Channel will take a deep dive to decode the stock markets and their implications on the economy on Weekdays from 7 am to...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/news.jpg?itok=aEdZrvlZ
Hindi news channels continue strong run in 2018

BENGALURU:The combined total viewership of the top-five Hindi news channels shows that it has a huge audience when compared to the combined total viewership of the top-five news channels of each of the four South Indian languages individually. However, when audiences of the top-five news channels...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/ipl-18.jpg?itok=64wPnXK6
No reason for GECs to panic as IPL grabs eyeballs

MUMBAI: It is that time of the year when general entertainment channels (GECs), across languages, face the jitters over viewership numbers with the Indian Premier League (IPL) beginning its customary summer stint. Moreover, as the league begins a new innings with Star Sports, the host broadcaster...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/21/marc.jpg?itok=ZcwZDK53
The art of storytelling hasn't ever changed: Oggy creator Marc du Pontavice

MUMBAI: Since its launch, Oggy and the Cockroaches has generated fan after fan in various parts of the world. Furthermore, the slapstick French animated series has found a sweet spot in Indian kids.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories