Television

Al Jazeera Media Network launches a new era of storytelling

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NEW DELHI: Al Jazeera Media Network has announced the launch of AJ+, a connected, global news community.

With socially shareable content, AJ+ will highlight human struggles and achievements while providing context on the world’s biggest stories.

 “AJ+ gives Al Jazeera the flexibility to innovate and grow and adjust in an era of rapid change in the news industry,” said  Al Jazeera Media Network executive director of strategy and development Yaser Bishr.

 “AJ+ is topical, direct and tonally relevant to a younger audience that relies heavily on mobile consumption and their social streams.”

 It will be available as a free iOS and Android app that conveys content via cards and stacks, making the delivery and consumption of news fast, dynamic and simple. These cards include:

 Video: Bite-size, shareable and engaging. Video cards aim to empower you with relevant information that contextualises the world around you.

Debate: Who doesn’t love a good debate? We know most issues have different viewpoints. These cards will allow you to vote on a certain issue, take a stand and advocate your position within the community.

Conversation: Tired of trolls? This is the space to dive deeper into issues. We know we don’t have all of the answers (even though we’d like to think we do). A conversation card connects you with a global community to engage and learn from each other.

Quiz: Think you know everything? Take a quiz and test your knowledge. Quiz cards introduce a new and fun way to explore stories.

Art: Who doesn’t love sharing a good quote or compelling story? The art card is designed to highlight key points around issues. They’re designed for you to share on social streams.

Resource: Let us Google that for you. We know people spend more time searching for additional information on stories. This card will make your life a bit easier with links to relevant stories, articles and bits of information.

 With more than eight million views, AJ+ content will continue to be available via its dedicated YouTube channel and on Facebook, Twitter and Instagram.

 “Storytelling in the 21st century has become a one-way medium compared to what it was: an engaging experience. AJ+ encourages millennials to engage in conversations, build communities and challenge everything they see and hear,” added Bishr.

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