Television

AIR's new radio station aimed at Bangladesh with Bangladesh content

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/30/AIR%27s%20new%20radio.jpg?itok=SkpcfBE7

NEW DELHI: In a unique venture, a new radio station of All India Radio is expected to beam shortly with exclusive programmes aimed at listeners in Bangladesh and the Indo-Bangla border.

AIR External Services director Amlan Jyoti Mazumdar told indiantelevision.com that the most unique aspect was that the new channel ? Akashvani Maitree - it would also beam programmes that are either co-productions or made by Bangladesh programmers. 

The channel was to have been launched yesterday but President Pranab Mukherjee, who was to be present, put off his trip. All India Radio sources said that a new date would be fixed as soon as there is a confirmation from Rashtrapati Bhavan. West Bengal Chief Minister Mamata Banerjee will also be present.

Mazumdar confirmed that artistes from both sides of the border had arrived in Kolkata for the formal inauguration at Rabindra Bharati auditorium, but said the artistes would come again when a new date is fixed.

The channel is also unique as it is a terrestrial channel, to be beamed from Chinsurah from a state-of-the-art 1,000 KW DRM high power transmitter which was capable of reaching out to listeners in the entire country (Bangladesh). Officials said AIR was talking to FM stations in Bangladesh to relay the programmes to ensure better service in hinterland Bangladesh.

Mazumdar also said that another unique aspect of this channel was that it could be streamed online on airworldservice.org and through Apps from anywhere in the world and would therefore prove popular among people who spoke Bengali anywhere in the world.

This is not the first time that an attempt has been made to reach out to audiences across the border in Bangladesh as a Bangla radio service had been launched in 1971 during the Bangladesh Liberation Movement and discontinued in 2010.

AIR sources said the channel was being re-launched in view of the changed circumstances and the important place Bangladesh occupies in India?s foreign policy.

Earlier, the radio service ran for 6 hours 30 minutes daily, but the new Akashvani Maitree will run 16 hours a day which will include three news bulletins, one from Bangladesh.

The content would cover issues ranging from healthcare to agriculture. A programme series profiling different premier medical institutes, super speciality treatments available here, procedures to be followed for availing these services, tentative costs, visa facilitation etc. is also proposed to be broadcast on the service.

Prasar Bharati CEO Jawhar Sircar said the service was meant specifically for the people of Bangladesh and will primarily be in Bangla and will highlight the common cultural heritage that connects India and its neighbour.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories