Television

ABP News takes differentiation tack with Anupam Kher-anchored Bharatvarsh

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MUMBAI: This show will come as a releif for viewers weary of all the shouting matches that come under the garb of prime time news on news channels. And it is coming courtesy leading Hindi news channel ABP News.

The news network has been working on improving its show slate regularly. Jan Man hosted by Dibang and telecast at 9 pm which looks at the impact of major daily developments on the common man is one of its initiatives to differentiate itself from the other news channels.

Its next e next big effort in this direction is the Anupam Kher-anchored weekend historical narrative show called Bharatvarsh. The programme, according to a press release, will take viewers on a journey from ancient India to the 19th century by showcasing the life stories of India’s major figures, who had a defining impact on the formation and evolution of the country. Bharatvarsh will present the thoughts and ideologies of varied personalities and icons such Buddha, Kabir, Chanakya, Maharana Pratap, Shivaji and many more. The series also aims to explain how these ancient, historical individuals have been interpreted in modern India and continue to impact and inspire lives. The show will air on every Saturday 10pm and Sunday 8 pm.

“Bharatvarsh will go down as one of the most memorable shows in the history of Indian Television. This is a show about the personalities that shaped India,” says Anupam. “Our great civilization, history and culture are recreated through some never-heard-before real stories. The grand cinematic production and meticulous research will dazzle you and each episode will leave you filled with more pride for India.”

“News is a cluttered space with virtually no differentiation and this has always been the challenge for the industry. At ANN, we are committed to challenging ourselves all the time to differentiate and to bring out something new for our viewers and advertisers. Bharatvarsh is another innovative show backed by extensive content research and high-end production quality,” says ABP News Network CEO Ashok Venkatramani.

Adds ABP News managing editor Milind Khandekar: “We are thought leaders in news television industry, Bharatvarsh will prove this once again after the grand success of Prandhanmantri and award winning series Ramrajya. This programme will make history relevant for all of us”.

Programme Promo:

Twitter: @abpnewstv, #Bharatvarsh

In past couple of years, ABP News has rolled out shows like Pradhanmantri anchored by Shekhar Kapoor, Ramrajya by Neelesh Misra, 7RCR by Chetan Bhagat, Second Opinion by Atul Kulkarni, and Love Story by Nigar Khan.

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