MUMBAI: General Elections 2014 is the most prolific time in Indian History. With unprecedented hopes, hysteria and battle of giants, the whole country glued on news media to stay updated. And first time ever, social media has been used extensively, so much so that sometimes it is giving news lead to mainstream media. ABP News under its flagship election programme “Kaun Banega Pradhanmantri” has launched KBPM App and Game to engage viewers on mobile platform. The app and game is available on both android and ios platform.
KBPM app has sections like latest news, videos, polls, live TV. The content is updated real time and viewers can access news in the form they want. Along with this for the first time, a viewer through mobile can register his opinion on 5 key questions the constituency is facing. The question involves who in their views will be the prime-minister to questions on the state of electricity, roads etc in their respective constituency. With more than 5000 downloads, the app is already creating waves reinforcing the ABP News leadership in the market.
KBPM game has two characters, NaMo and RaGa. The competitive fun run-com game with NaMo and RaGa allows users to act as their favorite candidate and get the desired 272 seats. There are in total 5 levels, start from easy with increasing difficulty. Multiple issues like corruption, pits etc. act as barrier and every time the character hits these, there is a drop in the seat. One has to jump over the hurdle and get the power ups like parachute and rocket which speeds up the candidate movement ahead. With level of difficulties and super powers, one needs to keep winning seats till 272 which is the no. to form the govt. In both the products, the integration of sponsors is also done in innovative way.
“ABP News stands for keeping the viewers ahead. With successful launch of KBPM app and game which is 1st of its kind and varity of new programming like Ghosnapatra, News room me neta ji etc, we have not only reinforced the leadership of ABP News in election programming but also in digital products” says Avinash Pandey, COO, ABP News.
Speaking on this, Sujeet Mishra, Sr. Manager, Marketing says the leader in election programming has to keep innovating and offering something new and fresh to viewers and advertisers. While KBPM app will keep viewers updated while on the move, KBPM game will let consumer experience how it feels to be in the race for PM.
Kaun Banega Pradhanmantri, the name synonymous to every household in the country, is the No.1 election related program since last 7 years.