MUMBAI: Aaj Tak continued with its glorious streak of retaining the status of the No. 1 News Channel in India with a clear leadership on 16th May, the counting day, the counting week and the entire election season. Election week GVTs stood at 526676, translating into a mkt share of 21% (20.7%) within Hindi news channels with the no.2 trailing at 19% (19.1). For comparison, (All India, CS 15+, Avrg TVT 000s) - Aaj Tak is 19 times of Times Now and over 6 times the total Eng News genre put together.
In what was the most keenly followed Election, Hindi News genre attained the highest ever absolute reach of over 104 million, with an absolute share of 6.8% viewership.
Commenting on the performance, Mr. Ashish Bagga, Group CEO, India Today, said, “The stride that Aaj Tak has been making is the result of a focused approach towards our viewers. The maximum reporters on the ground, the most innovative use of technology in the form of holograms and teleportation, maximum LIVE sources, a never before build up, focus on grand visuals through the use of drones and obviously the definitive edge of trust in the Aajtak brand made us the preferred choice. We are sure the brand will keep upping the ante and raise the bar like it has always done.”