Aaj Tak sets new viewership record in Week 9

The Hindi news channel beat GECs in 4-day period

MUMBAI: India’s leading Hindi news channel Aaj Tak on Thursday added another feather to its cap in week 9 of 2019 as per the BARC data released to its subscribers.

According to Aaj Tak, it fared better than Hindi GECs during the four-day period when the national discourse was dominated by India’s air strikes in Balakot and the news surrounding wing commander Abhinandan’s capture and return to India.

When it came to news channels, Aaj Tak commanded more than 40 per cent higher viewership than its closest competitor in week 9. Interestingly, that margin went up 47% in the last four days. According to the channel, it reached 21 crore consumers in week 9 across genres.

Aaj Tak dominated the chart with 4,62,693 impression ‘000s in week 9, followed by ABP News on the second position with 3,30,055 impression ‘000s. During the last four days, Aaj Tak remained in pole position with 3,30,055 impression ‘000s.

“Since demonetisation in November 2016, Hindi news has been going up. The numbers that we saw last week have been tremendous. Nearly half of the Hindi speaking market in India, which is about 280 million people, watched Hindi news. Normally people watch 40 minutes of Hindi news per day, this week they watched 68 minutes daily. All the channels did a good job of covering the events, and hence the numbers,” BARC India CEO Partho Dasgupta told Aaj Tak.

Aaj Tak says it was the no.1 TV channel in India, beating the likes of Star plus, Star Sports Hindi and Sun TV,  on the day wing commander Abhinandan returned to India (Source: BARC, Market: India, TG:2+, Date: 01st March'19, Gross Impression in 000s)

Latest Reads
DD News English to hire 90 people

DD News English is expanding its workforce and has announced vacancies for around 90 posts including anchors and reporters.

Television TV Channels People
BBC News Chinese content now live on Yahoo Hong Kong platforms

MUMBAI: Text and video content from the BBC News Chinese website now features on the popular Hong Kong news portal, Yahoo Hong Kong, and its mobile apps, Yahoo Hong Kong News and Yahoo TV.  Thanks to an agreement between BBC News and Yahoo Hong Kong, the BBC News Chinese content...

Television TV Channels News Broadcasting
Music Inc. 2.0 concludes on high note with 100 speakers and 600 participants

MUMBAI: The second edition of Music Inc. 2.0 witnessed phenomenal success with the coming together of thought leaders, young entrepreneurs and brand representatives to discuss trends shaping the music space. Over 600 delegates and over 100 speakers participated in this two day thought fest.

Television TV Channels Music and Youth
Sony Pictures Networks India acquires the exclusive media rights for World Cup Kabaddi 2019

MUMBAI: Sony Pictures Networks India Private Limited, (SPN), has acquired the exclusive media rights for World Cup Kabaddi 2019, which will be held in Malacca, Malaysia from July 20 to July 28, 2019. The agreement with Malaysia Kabaddi Federation gives SPN the rights to televise the tournament on...

Television TV Channels Sports
Bruce Lee’s 48 year old dream ‘Warrior’ Set to premiere in India on Star World

MUMBAI: Star World, India’s leading English Entertainment channel has been home to best English entertainment content. Now the channel is all set to raise the bar with its new and exciting programming slot called S.T.A.G.E-Shows. That. Are. Gonna. Explode. Under the umbrella of this much...

Television TV Channels English Entertainment
English GEC genre emerges as most benefitted in Chrome DM week 25

English GECs genre has grown by 5.16 per cent in week 25 of Chrome Data Analytics and Media. In this genre, Comedy Central channel gained the highest OTS with 30.7 per cent in HSM excluding less than 6 metros markets.

Television TV Channels Viewership
BARC week 24: Dangal regains pole position across genres

Enterr 10 TV’s Hindi GEC Dangal regained first place in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels in week 24 of 2019  (Saturday, 8 June 2019 to Friday, 14 June 2019, week or period under review) after a short hiatus. The channel had been placed second in the...

Television TV Channels Viewership
Win big in this Cricket World Cup with Bajaj Finserv’s #EMINetworkPowerplay

MUMBAI: Bajaj Finance, the lending arm of Bajaj Finserv, has announced its #EMINetworkPowerplay campaign. Through this campaign, Bajaj Finserv intends to ride on the excitement and celebration of the Cricket World Cup  and engage with the die-hard Indian cricket fans, giving them an opportunity to...

Television TV Channels Sports
COLORS INFINITY creates an all-inclusive BFF experience for viewers of Jeep presents BFFs With Vogue powered by

MUMBAI: Viacom18’s premium English Entertainment channel – COLORS INFINITY binds its superlative on-air programming propositions with deeply engaging and innovative marketing endeavors to create a wholesome experience for viewers of their latest homegrown show – Jeep presents BFFs With Vogue...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories