Aaj Tak launches new show ‘Har Har Gangay’

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By indiantelevision.com Team Posted on : 16 Jul 2014 04:04 pm

MUMBAI: Indian Hindi news channel, Aaj Tak, has launched a special series on India’s most revered river, the Ganga, titled Har Har Gangay. The series promises to give an in-depth perspective on the state the river which has seen an onslaught of pollution owing to rampant negligence and public apathy.  
 
According to Aaj Tak managing editor Supriya Prasad the thought behind this show is to take these issues to millions of viewers while also suggesting a roadmap to the recovery.
 
Through the 12 part series which began on 14 July Har Har Gangay will start from the source of Ganga at Gomukh at a height of 13,200 feet and will follow the river through Gangotri, Uttarkashi, Rishikesh, Haridwar, Kanpur, Allahabad, Varanasi, Patna, Bhagalpur, Farakka and will finally culminate at Ganga Sagar. The series is being led by Aaj Tak’s senior anchor and editor Sweta Singh.
 
The series has several big names associated with it such as the 87 year old environmentalist Sunderlal Bahuguna, Swami Ramdev and Swami Chidanand Saraswati of the Ganga Action Parivar. “We also plan to interview Minister for Water Resources, River Development and Ganga Rejuvenation Uma Bharati,” adds Prasad.

A team of around 10 people were involved in the project along with others. In addition to the regular cameras, a special drone camera was also used . Aaj Tak had used drone cameras for its election programme Election Express as well.
 
To mobilise audiences, the news platform will be leveraged in addition to SMS service, a dedicated website for the cause of the show and other media to create a people led movement towards the cause.
 
The show will air from Monday to Saturday at 8:30 pm.     
 

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