Television

Aaj Tak adds an animation edge to Singham Returns

MUMBAI: Aaj Tak the nation's most watched News Channel has taken movie partnerships to the next level with an exclusive tie up with the upcoming mega movie - 'Singham Returns' starring Ajay Devgan and Directed by  Rohit Shetty.

 

Aaj Tak leverages on the larger than life role of Ajay Devgan in the film for promotions of the popular show - Halla Bol on the channel. High quality animations have been used in the series of cobranded promos that drive the message of 'Halla Bol' and encourage people to boldly take on the burning issues of today.

 

 

Speaking on the partnership, the Director of the film Rohit Shetty said: "It is a great and unique video conceptualized by Aajtak and we all are quite happy to see the way it has been created as it will further spread social   awareness amongst the people."

 

The first video shows the animated character of Singham helping an Ambulance to get out of traffic to reach the hospital. The video is already running01 across TV Channels and digital platforms of the group. Ajay Devgan the lead star of the film has also tweeted about this unique association (All of us have a Singham inside us. 

 

The show Halla Bol runs on weekdays at 6 PM on Aaj Tak and has covered crucial topics of public relevance. The episodes highlight the issues faced by the society and economy while also suggesting on a roadmap to a lasting solution with recommendations from expert panellists.

 

Ashish Bagga, Group CEO India Today added, "Animation is amongst the most expressive forms of communication and I'm glad that with a strong social message hidden behind the initiative, this will be appreciated across classes."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_11.jpg?itok=1VlUyikl
Rs 3 crore up for grabs on Colors Marathi KBC 3 from 3 Oct

Inspiration from the US game show “Who wants to be a Millionnaire” in India 16 years ago has worked wonders for the countrymen and television viewers as well as the broadcasters. “Kaun Banega Crorepati” has got the viewers sticky eyeballs and surely showcased some of life’s most inspiring real-life...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_2.jpg?itok=mHKNp1Km
Zee acquires UAE's Hum 106.2 FM

Zee Entertainment Enterprises Limited (ZEEL) has forayed into radio with the acquisition of UAE’s first radio station, Hum 106.2 FM. The radio station was previously owned and operated by Shamal Media Services.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Ekta%20Kapoor.jpg?itok=ARYYpyWQ
Balaji Telefilms to restructure its motion picture business

MUMBAI: It’s restructuring time at Balaji Telefilms Ltd (BTL). The company has informed the Bombay Stock Exchange that it has got the board approval to rejig some of the businesses its subsidiary companies Balaji Motion Pictures Ltd (BMPL) and Bolt Media Ltd (BML).

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1.jpg?itok=jqxbsxLn
Zee Classic refreshes in attempt to attract mass audiences

The Punit Goenka-led Zee Entertainment Enterprises Ltd (ZEEL) has got into a hyper-refresh mood, revamping its channels, one after the other. First, it announced the relaunch of Zindagi, and now it’s the turn of Zee Classic.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_9.jpg?itok=KzrJ1aud
Zeel relaunches Zindagi with new shows; dual audio feed

Zee Entertainment Enterprises Ltd’s alternative Hindi GEC Zindagi, as announced earlier, is going in for a refresh. And in its new avatar Zindagi is rolling out a programming line up consisting of South Korean, Latin American, Spanish Italian, Turkish and home grown Indian shows from 3 October. For...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-3_0.jpg?itok=ZKMU8dAW
Star India's Gaurav Banerjee's take on 'P.O.W. - Bandi Yuddh Ke'

It has been labeled as the pioneer of saas bahu sagas. But, the leadership trio -- Uday Shankar-Sanjay Gupta-Gaurav Banerjee -- at the Twenty First Century Corp-owned Hindi GEC Star Plus -- has over the past few years been working at breaking down this myth.

Television TV Shows Thriller
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_25.jpg?itok=_2A3Ev9J
Powerpuff Girls: Over 30 brands partner with Cartoon Network

The revival of Cartoon Network’s enduring original franchise The Powerpuff Girls made a spectacular debut on TV screens across EMEA recently. Now, with the show delivering consistently great ratings and interest in the brand accelerating, Cartoon Network proudly details its comprehensive first...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_4.jpg?itok=a_JSVu5m
BARC India ropes in Nielsen's Jamie Kenny as DAM head

BARC India has appointed Jamie Kenney as the business head of its digital arm. The move is a part of BARC India’s plan of launching digital audience measurement in the country.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/TV9.jpg?itok=wNCSSNZG
TV9 network on sale; Zee group front-runner?

MUMBAI: Consolidation in the Indian news television business is but a foregone conclusion, thanks to the plethora of channels operating in the space. The only question is when and who.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories