Television

7th Indian News Television Summit: Innovation for higher ad revenue

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/10/27/anil_0.jpg?itok=zpcIkc93

MUMBAI: ‘When the going gets tough, the tough get going’ is an age old adage. Operating in a cash crunch environment, this seems to be just what Indian news broadcasters will have to do  if they want to continue to beam into homes. 

The Indian TV news business has been grappling with several issues. Close to 400 channels account for a small per cent of ad spends. High carriage fees and cutthroat competition for the ad rupee have made the going really tough for those in the news business. 

With this as the backdrop, comes leading Indian media service Indiantelevision.com's Seventh News Television Summit entitled ‘Monetisation in Transformational Times" on 28 October at the Radisson Blu Hotel in Noida, Uttar Pradesh.  It seeks to address how those in the news TV ecosystem can develop more robust or new business models, including new revenue streams such as digital online video, syndication, off the air ground activities, advertiser driven programming solutions, among many others. 

The highlights of the half day premier news television industry confab  are a keynote by News Broadcasters Association president and India TV chairman and editor in chief Rajat Sharma followed by a discussion on ‘Meeting the challenge for today’s TV news networks, a one-on-one with ITV Network MD Kartikeya Sharma and then a keynote from leading media agency Group M south Asia CEO CVL Srinivas.  .

The session ‘Content monetisation through conventional and digital platforms of news channel’ will see a reveling discussion on how business heads are meeting the challenge of low ad rates and near zero subscription revenue with rising cost through alternative options such as syndication of news, events, digital etc. Included in this session are NDTV group CEO Vikram Chandra, TV Today Network CEO Ashish Bagga, IBN18 Network CEO Avinash Kaul, Doordarshan ADG News Mayank Agarwal and Focus News Network group CEO Neeraj Sanan.

‘Innovation in news selling’ will explore novel ideas for media agencies and brands to increase their ROI from their investments on news networks and what innovative methods can be drawn for both to achieve a win-win business model. Opening the session is Srinivas' keynote followed by a discussion with IPG Mediabrands India CEO Shashi Sinha, CNN-IBN and IBN7 national revenue head Vishal Bhatnagar, India TV senior VP and country head – ad sales Sudipto Chowdhuri and Zee Sangam national sales head Harsha Vardhan Dwivedi. The sessions will be moderated by Provocateur Advisory principal Paritosh Joshi.

Editors of networks will discuss how far they will go to allow money to drive content in the session titled  ‘Monetisation for editorial independence’. ITV Network editor in chief Deepak Chaurasia, former India TV editorial director and veteran journalist QW Naqvi, Mi Marathi consultant Nikhil Wagle and moderator Aaj Tak and Headlines Today editor at large Rahul Kanwal will take the stage. In a separate discussion,  Amagi co-founder KA Srinivasan will discuss how it can offer solutions to advertisers and news networks to further ad revenue.

Says Indiantelevision.com founder, CEO and editor in chief Anil Wanvari:So far the news television industry has not been able to harness substantial subscription revenues, even as carriage fees look set to rise with digitisation being delayed. Hence, it needs to look for solutions to hike revenues from the advertising inventory - the threat of the reduction of this has been staved off at least for now - they have, apart from working closely with advertisers and agencies to offer solutions that opens up the revenue pipeline for them further. The challenge is to increase their yields while increasing the ROI for advertisers. I believe the seventh news television summit will help give both advertisers and news channels some pointers as to how they could achieve this jointly."

The presented by sponsor for the event is Jia News, silver partners are Akamai, India News, NewsX, Sakshi TV, TV9, growth partner is SureWaves, Amagi is lanyard partner, support partners are CNBC Awaaz and CNBC TV18, online media partners are radioandmusic.com and tellychakkar.com. The event is executed by ITV 2.0 Productions.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/and.jpg?itok=gmlb88MV
&pictures invokes the feeling of Indian-ness by ‘Saluting the Heroes of India’ this Republic Day

Celebrate the Republic weekend on a high note as &pictures, Naye India Ka Blockbuster Movie Channel brings to its viewers three blockbuster movies on 26th and 27th January.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/et.jpg?itok=c1a6nLak
ET NOW Unveils Mega Pre-Budget Line-Up

Setting the agenda for the interim budget, ET NOW, India's leading English business news channel from Times Network, has unveiled special programming in the run-up to Budget 2019.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/diiscvoery.jpg?itok=8yjyVtTz
Discovery pays tribute to the Armed Forces with Republic Day special line-up

Discovery Channel, India’s leading destination for factual entertainment, will celebrate Republic Day with a special line-up of shows dedicated to Indian Armed Forces.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/naveen.jpg?itok=XLoaqFyD
Times Network international biz head Naveen Chandra moves on

Times Network’s international business head Naveen Chandra has stepped down and will be serving his last day on 28 February.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/logos.jpg?itok=csfH09mP
This Republic Day, feel inspired and entertained by SPN’s English Cluster

As the nation embarks on a celebration of pride and valour on Republic Day, SPN’s English Cluster brings an entertainment parade of the finest shows and movies for its viewers.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Shashi%20Shekhar%20Vempati.jpg?itok=KQPGyMuu
DD India to reposition as English channel; digital platform to launch before elections

Even as all the private media houses are gearing up for the general election, public broadcasters Doordarshan and All India Radio (AIR) are not lagging in their attempts to make hay out of the most lucrative season for news channels.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/usp.jpg?itok=pH9gyts1
USP Studios partners with Cosmos-Maya to expand the global entertainment content distribution network for kids

Today, as parents are constantly trying to find the right balance of screen time for young kids, entertainment along with interactive learning plays an imperative role.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/axis.jpg?itok=HzeFqOmK
Axis Mutual Funds and The Womb take on Fake News in India!

In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/motu-patlu.jpg?itok=PbD2fDhq
Celebrate Republic Day with Motu Patlu’s 18th made-for-television movie - ‘Motu Patlu the Superheroes – Super Villains from Mars’

This Republic Day, Motu-Patlu will embark on a all-new adventure, fighting evil to protect the citizens of Furfurinagar and Modern city in their upcoming TV movie ‘Motu Patlu the Superheroes – Super Villains from Mars’ premiering on Sunday, 26th January at 12:30 pm only on Nickelodeon.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories