MUMBAI: The much-awaited awards in the digital music platform is here. Times Internet presents the inaugural Gaana Awards which celebrates music, both Indian and international.
Gaana.com, the largest online music broadcaster in the country which has a catalogue of 3 million songs across various languages, has announced the launch of the Gaana Music Awards 2014. The awards will be determined on the basis of actual playouts & user consumption across the digital platforms on Gaana. With over 2 billion minutes of music consumption & over half a billion song playouts, Gaana is poised to declare the “actual music tastes and preferences of Indians globally."
The Gaana Music awards will have innovative and interesting award categories like Fastest-to-First Song and the Fastest Growing Music Label in the country. The other categories for which the awards would be presented are Most popular International song, Most popular Hindi song, Most popular Hindi album, Most popular regional song (Tamil and Kannada) and Most popular playback singer (Male and Female). It will honour both Indian and international music, another first in the industry.
On this delightful occasion, Pawan Agarwal, Business Head, Gaana, said, “We are excited, as we launch these much anticipated awards. As a pioneering award in the digital music space, we hope, it will become much bigger in the coming years as the online consumption of music grows. We are extremely delighted to honour the best of the best in the Indian music fraternity.”
On this delightful occasion, Pawan Agarwal, Business Head, Gaana, said, “We are excited to launch these much anticipated award in the digital music space. We hope it will become much bigger in the coming years as the online consumption of music grows. Also, we are extremely delighted to honour the best of the best in the Indian music fraternity.”
Awards will be promoted across TIL networks with a unique visitor base of more than 45 Million visitors per month.
Gaana.com is India’s No. 1 music broadcasting service with 7.5 million active monthly users. Around 4.2 million apps are downloaded in less than a year. It has 3 million registered users and is growing with a content catalogue of over 3 million songs in more than 21 languages.
TIL is the digital venture of the Times of India Group which spans news, MVAS, E-Commerce, Music, Video and Location Based Services.