Television

9XM reaches 5 million Facebook likes

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/03/05/9xm_logo.jpg?itok=r6j9wLXM

MUMBAI: It has been seven years since 9XM launched in India. Owned by 9X Media, the flagship channel is dedicated to the latest in Bollywood music and has proved its place in its audiences’ hearts. This is clearly evident in the 5 million likes it has managed to garner on Facebook.

According to Vibha Gosher, Sr. Vice President – Digital, 9X Media, the company started using social media with its Hindi Music Channel 9XM when it joined Facebook in January 2009 but had little activity or traction till December 2010. From December 2010, 9XM shifted focus to build this community.

“We attribute the growth of numbers solely to the content created for the platform. We have constantly strived to keep innovating on the properties and changed strategy from time to time to keep the audience engaged and interested. We get an average of 800 shares per post, per day”, says Gosher when asked about the traction received by the Facebook fans.

Approximately 8-9% of 9XM’s total fan base is talking about brand 9XM on a daily basis. 9X Media, India’s largest music television network, interacts with around 15 million plus audience on the digital platform. Our digital eco system focuses on conversations and not the numbers alone.

Some of the best marketing campaigns 9XM made used of was, on Valentine’s day, the channel released the “Sanskaari Valentine’s Day” video with Alok Nath, created memes, imagery and textual jokes which were distributed across digital platforms. Immediately after Sanskaari Valentine’s Day, the channel released Bade Chote’s rap with Yo Yo Honey Singh, “Bakwaaspan”. This was amplified with 100s of memes and imagery on Facebook, Twitter and other platforms. 9XM had started the year with “Tung Tucking Ting”, on World Music Day has generated a lot of buzz due to its catchy tune and digital amplification. Their weekly countdown, “9XMTop9”, is derived from votes from Facebook and Twitter. The activity has trended multiple times on Twitter. Our On-air property 9XM likes features songs and comments from 9XM fans on Facebook.

Over the past few years, 9XM’s strength on Digital platform has grown many folds. On Facebook, 9XM had 5 lakh Likes and now they have over 5 Million. On Youtube, the channel’s video views per day used to be around 4K but now they see 1 lakh of views every day.

“All the channel’s animated characters were popular only with the TV audience but now they have an extended life and longer shelf life in form of games n applications and VOD on various platforms. All of 9XM’s characters are ageless, irreverent and cut across cultures and geographies. The list is long but it depends on you what you call it – Growth or just a beginning”, continues Gosher.

To keep the fans continuously engaged, 9XM uses various interactive methods like: Pictorial News, Fashion Ki Class, What The Farak, X or Y – Faceoff between stars, Pehchaan Kaun, Best Of, Birthday Wishes, New Content promotions.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/abp_0.jpg?itok=QUHQx6eH
ABP News TV says it has crossed 7-mn mark on Twitter

@abpnewstv, the Twitter handle of ABP News, has claimed to have crossed seven million followers. This growth, ABP says, has been fuelled by what it called real-time updates and engaging content on latest news and happenings from across India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/amit-nair.jpg?itok=EXBgTfgm
Men@10's unique content to help Living Foodz sustain its position, says Amit Nair

Watch your favourite lifestyle shows this month, as Living Foodz' ‘Men@10’ has got under way; it airs every Monday to Friday between 10 - 12 midnight. Living Foodz business head Amit Nair said, “Living Foodz has sustained its position in the lifestyle genre, owing to its unique content. Our shows...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mohan.jpg?itok=n7ztN1Qm
Carnival Cinemas appoints Mohan Umrotkar as CEO

Spearheaded by Dr. Shrikant Bhasi, Carnival Cinemas has appointed Mohan Umrotkar as its chief executive officer. He takes over from P. V. Sunil who has been elevated as the managing director of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Dmitry%20Shishkin%20BBC_0.jpg?itok=lQAV7bYt
Why India expansion makes sense to BBC

MUMBAI: BBC is rising to the fact that expansion in India makes logical sense. With the proliferation of news sources, BBC is witnessing a mobile revolution especially in India, Asia and Africa. "It would be presumptuous to think that people would come to our websites just because we’ve launched...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_1.jpg?itok=I4RqQXC3
STAR, Zee & Times top media list, Airtel & Tata Sky entrenched

MUMBAI: STAR, Zee and Times have continued to lead in the list of top 10 media groups in India. The growth of television distribution firms, Business Standard reported, has been one of the major changes the listing has seen in five years. Bharti Airtel and Tata Sky are now well-entrenched in the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_0.jpg?itok=C2sUrpU-
English News, Religious & Music HSM genres lose: Chrome DM

MUMBAI: 'Sports - All-India' genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/supriya%2Bsahu.jpg?itok=LT0XJXPj
Doordarshan welcomes young anchors, expects CVs by 31 Aug

NEW DELHI: In a attempt to infuse new and fresh talent, the public broadcaster Doordarshan has invited youngsters to join the organisation as anchors and presenters.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/sameer.jpg?itok=BviS2VG0
Zee brings first English-language South Asian reality show to U.S, ropes in Lexus & Wells Fargo

Zee Entertainment Enterprises (ZEEL), a worldwide content company, is breaking new boundaries globally by making a tremendous impact in the U.S. The organisation’s leading Hindi channel, Zee TV, which was the first Hindi channel to be launched in the U.S. in 1998, is now making its presence felt in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/asianet.jpg?itok=Wy0Q6Jox
Asianet News Digital’s suvarnanews.tv claims to have registered 20 times Y-o-Y growth

Asianet News Kannada digital platform www.suvarnanews.tv has reported a phenomenal 20x year-on-year growth. This shows the potential of vernacular in driving the next big wave of digital news growth. As the language with the third highest Internet adoption after Tamil and Hindi, Kannada has emerged...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories