Television

Zoom undergoes packaging, programming revamp

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/06/26/times.jpg?itok=7qyXGyPk

MUMBAI:Bollywood entertainment channel from Times Network stable, Zoom is all set to unveil a brand new look with Bollywood actor Kangana Ranaut as its brand ambassador.

The channel known for its Bollywood shows will be unveiling a whole new packaging and a slate of new Bollywood focused content under its new logo and tagline, 'Turn On'. 

Post the revamp the channel will go beyond just dishing out Bollywood news and improve consumers’ social quotient, by connecting them to the latest trends, which are curated straight out of Bollywood. 

Times Network MD & CEO MK Anand said, “We are delighted to reveal Zoom’s fresh programming and unique and exciting style of presentation today. The Times Network is a unique bouquet of channels which cater to the top two per cent of Indian television viewers - the discerning, top-end, premium audience. Zoom’s Innovative new media inspired format and its revamped and truly world-class on-air packaging will reflect this. We have always been close to Bollywood and will continue to do so with content that reflects the latest and trendiest that Bollywood has to offer with our own twist.” 

Anand added, “Zoom has been the pioneering Bollywood channel and we are delighted to work with Kangana as the face of our new avatar. She has made a mark in Bollywood as the first real female superstar purely on her own grit and confidence. The choice of the brand ambassador reflects our new brand philosophy. We promise to inspire and lead our consumers to 'Turn On' the next best version of themselves - to live more and better."

The revamped Zoom has all the aspects of Bollywood showcased in a way that will suit the new palette of consumers: short, crisp and unpredictable.

Zoom vice president & product head Sunder Venkatraman said, “Content strategy on Zoom centres around ‘trends’ and 'youth', which are the hottest genres on social media today. 

The new offerings on Zoom will be shorter format – more like the T-20 of entertainment. They will vary in duration from a minute-and-a-half to seven or eight minutes to longer formats of 20 minutes; there is no fixed duration. But what is certain is that the content will really be Bollywood through fashion, gossip, style, humor, news, music, relationships and more."

He described the revamped channel on-air look as “a fresh look and feel young packaging. Small innovations with great impact. For instance a progress bar has been used for the first time ever on television.”

The new look of the channel has been designed by Mayur Tekchandaney of Briefcase with the internal team at Zoom. 

In an industry where marketing content is the norm, the channel has decided to leverage its superior content to drive a marketing blitzkrieg. 

The first step is the exclusive music video shot by global expert Harvey Brown. The song composed by Sachin-Jigar has been sung by Anuskha Manchanda. The video, titled Hotel Zoom will be unveiled on the launch day across platforms and will also drive engagement on social media.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/big-magic-ganga.jpg?itok=LgCwAIHn
Big Ganga strengthens weekend programming; four shows planned in Jan

Big Ganga has scheduled the launch four new shows -- Litti-Chokha, Ganga Sankranti, Buddha and Biraha in January.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/Ganesh%20Rajaram-800x800.jpg?itok=tjDzhz58
'Asia's Got Talent' s2 to air on AXN; multi-year deal with FreemantleMedia confirmed

MUMBAI: The search for "Asia's Got Talent" will continue in Season 2 this year after its successful first season in 2015. Sony Pictures Television Networks, Asia, has finalised terms with FremantleMedia International for the talent show's rights.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/Barkha-Dutt_0.jpg?itok=NrqDV69-
Barkha Dutt bids adieu to NDTV; hints at new venture

NEW DELHI: It’s the season for saying good-byes and starting afresh. It’s now Barkha Dutt’s turn to do so.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/m-k-anand.jpg?itok=NtDCYt2p
Unsponsored 'Remonetise India' simulcast on all Times channels without ads

Times Network, the broadcast arm of the Times Group initiated, ‘Remonetise India - A Citizen's Pledge’, a nationwide crusader campaign, urging Indians to take the next step from demonetization and Pledge for Growth.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/886-Private-Television-Channels-In-India.jpg?itok=OcWbQSq9
Dec '16: Private TV channels now number 899

NEW DELHI: The total number of private television channels has risen to 899, with nine new television channels cleared in December 2016.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/abdul.jpg?itok=2rb_-m03
Network 18 board approves amalgamation of subsidiaries; adjusted operating profit down in Q3-17

BENGALURU: The Network 18 Media and Investments Limited (Network 18) board on the recommendations of the audit committee has given the nod for amalgamation of its wholly owned subsidiaries with itself to simplify the corporate structure, consolidate businesses, and gain synergy and scale benefits...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/Michael%2BLynton.jpg?itok=o1QX6rjN
Sony Entertainment CEO Lynton stepping down; Hirai to take on more responsibility

MUMBAI: Sony Entertainment CEO Michael Lynton will on 2 February reportedly step down as he plans to focus on his role as the chairman of the board of Snap Inc., owner of Snapchat.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/vijay-goel-800x800.jpg?itok=baKuOtSh
IOA suspension revoked following Kalmadi, Chautala's removal

Following the "corrective action in reversing the decisions with regard to Suresh Kalmadi and Abhay Singh Chautala," the suspension of the Indian Olympic Committee by the Government has been revoked. Chautala and Kalmadi had been made life presidents of IOA but the decision was reversed in view of...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/anup-800x800.jpg?itok=oPA5W8dJ
Anup Viswanathan quits Sony Entertainment Television

The news of the first high-profile exit from the television and entertainment industry just came in.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories