Television

Zoom undergoes packaging, programming revamp

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MUMBAI:Bollywood entertainment channel from Times Network stable, Zoom is all set to unveil a brand new look with Bollywood actor Kangana Ranaut as its brand ambassador.

The channel known for its Bollywood shows will be unveiling a whole new packaging and a slate of new Bollywood focused content under its new logo and tagline, 'Turn On'. 

Post the revamp the channel will go beyond just dishing out Bollywood news and improve consumers? social quotient, by connecting them to the latest trends, which are curated straight out of Bollywood. 

Times Network MD & CEO MK Anand said, ?We are delighted to reveal Zoom?s fresh programming and unique and exciting style of presentation today. The Times Network is a unique bouquet of channels which cater to the top two per cent of Indian television viewers - the discerning, top-end, premium audience. Zoom?s Innovative new media inspired format and its revamped and truly world-class on-air packaging will reflect this. We have always been close to Bollywood and will continue to do so with content that reflects the latest and trendiest that Bollywood has to offer with our own twist.? 

Anand added, ?Zoom has been the pioneering Bollywood channel and we are delighted to work with Kangana as the face of our new avatar. She has made a mark in Bollywood as the first real female superstar purely on her own grit and confidence. The choice of the brand ambassador reflects our new brand philosophy. We promise to inspire and lead our consumers to 'Turn On' the next best version of themselves - to live more and better."

The revamped Zoom has all the aspects of Bollywood showcased in a way that will suit the new palette of consumers: short, crisp and unpredictable.

Zoom vice president & product head Sunder Venkatraman said, ?Content strategy on Zoom centres around ?trends? and 'youth', which are the hottest genres on social media today. 

The new offerings on Zoom will be shorter format ? more like the T-20 of entertainment. They will vary in duration from a minute-and-a-half to seven or eight minutes to longer formats of 20 minutes; there is no fixed duration. But what is certain is that the content will really be Bollywood through fashion, gossip, style, humor, news, music, relationships and more."

He described the revamped channel on-air look as ?a fresh look and feel young packaging. Small innovations with great impact. For instance a progress bar has been used for the first time ever on television.?

The new look of the channel has been designed by Mayur Tekchandaney of Briefcase with the internal team at Zoom. 

In an industry where marketing content is the norm, the channel has decided to leverage its superior content to drive a marketing blitzkrieg. 

The first step is the exclusive music video shot by global expert Harvey Brown. The song composed by Sachin-Jigar has been sung by Anuskha Manchanda. The video, titled Hotel Zoom will be unveiled on the launch day across platforms and will also drive engagement on social media.

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