Television

Zoom launches friendly celeb chat show ‘Yaar Mera Superstar’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/15/Untitled-1_22.jpg?itok=UFOkemkD

MUMBAI: Times Network’s entertainment channel Zoom is planning to launch a new celebrity chat show with a friendly approach.

The show titled Yaar Mera Superstar will be hosted by Garima Kumar and will air every Tuesday at 7:30 pm.

The channel has roped in Britannia as the presenting sponsor for the show and is in talks with other brands for the powered by category.

In the first week of the show, Zoom will broadcast two episodes  with the two most anticipated movies of the year namely Dilwale and Bajirao Mastani.

The Dilwale episode on 15 December will feature Shah Rukh Khan, Varun Dhawan and Kriti Sanon, whereas the episode featuring the starcast of Bajirao Mastani namely Deepika Padukone and Ranveer Singh will air on 16 December.

The channel has already shot two episodes for the chat show. 

Talking about the initiative, Zoom VP and product head Sunder Venkatraman said, “We will make sure that we do justice to both the blockbuster movies - Dilwale and Bajirao Mastani in our episodes. This is a well planned strategy from all aspects, be it on the content side or the marketing side. It will grab the viewers’ attention. At Zoom, we want to create the best content and deliver it to both the ends i.e. to the celebrity and the audience. We don’t want to follow a top down approach. We believe that Yaar Mera Superstar will further strengthen our portfolio of highly entertaining and informative shows, which also include Funtanaatan and Planet Bollywood among others.”

Yaar Mera Superstar will not follow the stereotype format and will not carry a serious tone. The half an hour show will feature celebrities doing never-seen-before things.

Zoom has strategically slotted the show in the 7.30 pm time band as it has a major chunk of its audience available at that time. The show will have frequent repeats across timelines, probably two to three times in a day. Venkatraman adds, “Bollywood is universal and the audience will consume it at any time they want to.”

The anchor as well as Zoom head of the content Garima Kumar will be seen interacting with celebrities in a friendly and casual manner by adding dollops of humour. Kumar will also be seen playing games with the guests. The show will bring stars out of their comfort zone, pouring their hearts out to the audience.

“We are not here to judge the celebrities about anything that they confess about on our show. There will be an added element of surprise in every episode,” says Venkatraman.

Zoom will be using various vehicles of the Times Network to promote the show across digital, linear and outdoor platforms. On social media, the hashtag #DilwaleOnZoom has been trending. “We will use the might of the entire Times Network to promote the show across our channels like Times Now, ET Now and Movies Now. We have devised a 360 degree marketing plan targeting the major group of people who are hungry for Bollywood news,” he informs.

Speaking on the channel’s availability across platforms, Venkatraman says, “Zoom is largely focusing on becoming a Bollywood destination in India. The channel’s mantra, Turn On, will make sure that we provide the information that the audience is craving for. Our aim is also to be available across all the possible platforms in India. If there is a demand from the audience, we might also launch our own application. If the audience wants fashion related content or if they want lifestyle related content, we will make sure that to serve the need of the audience.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/bob.jpg?itok=zPgBgsME
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/mania.jpg?itok=Jb64uy53
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories