Television

Zing ropes in Shraddha Kapoor as brand ambassador for its new campaign

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/09/zing.jpg?itok=49yx7eVf

MUMBAI: Zing, the popular youth entertainment channel recently launched a brand campaign and has roped in the versatile and successful actress Shraddha Kapoor as their new brand ambassador. Keeping in mind the changing audience perceptions and viewing patterns, Zing has completely revamped itself to cater to today’s youth and what the youth believes in- IINDIVIDUALITY. Today the three most important things in a youth’s life are Career, Relationships and Attitude and keeping that in mind the channel now flaunts its new identity; THAT’S MY THING. The new tag-line rightly embodies the youth and their outlook. They are totally clear about what they want and how to achieve that.

Speaking about the same,.Vishnu Shankar, Business Head, Zing, says, “Today’s youth voice their opinions on all matters that concern them. They have a large appetite for risk and experimentation. Their emphasis now is on being individualistic and being comfortable with it. Zing is aware and conscious of this phenomenon ;thus ‘That’s My Thing’ fits our brand identity. This campaign is fresh and youthful keeping in mind the ideologies of today’s generation.”

With the change in positioning, Zing is alteringits programming patterns too. The focus of the channel now is to project the youth as dynamic, innovative and adaptive. Zing’s flagship show Pyar Tune KyaKiyahas been a slot leader and will now be entering the next season with new anchors and a different approach. A new youth based fiction show Aye Zindagi will be added to the bouquet. This new show will have a fresh approach towards the youth and their problems and how they deal with them.New Non-Fiction shows will also be added to the current offering.

Along with all this the channel will continue to stick to its core concept of entertaining the audience with innovative content and music. With the brand campaign of the channel, Zing has alsodevised a 360 degree marketing campaign which includes T. V., Outdoor, Trade, DTH, Radio, Digital & social media activations.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/makarskratni.jpg?itok=GEQT4q5A
Sony Entertainment Television makes Makarsankranti memorable for the commuters of Western Railway

The local trains in Mumbai are known to give a unique glimpse into the lives of Mumbaikars.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/atul.jpg?itok=WTNlgJrH
ZEE announces offer on Zee Family Packs, now at Rs. 39* per month

With the new tariff/pricing regime all set to come into effect from February 01, 2019 ZEE, the No. 1 television network of the country, announces attractive launch offers for its consumers. Zee family packs will be available for Rs. 39* only. This special launch offer has been devised for consumers...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/chopra.jpg?itok=7oVlfmU9
Viacom18 introduces VIACUBS - a day care facility for employees' children

In continuation of its gender inclusive policies such as a 36-weeks maternity leave and flexible work arrangement, Viacom18 today announces the launch of Viacubs – a child day-care service for Viacom18 employees. Viacubs is a part of Viacom18’s WAVE initiative which focusses on safety, wellness,...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/shaurya-mehta.jpg?itok=Kyr3wOqF
Privé Unscripted to offer thought-provoking content from BBC

ZEEL’s premium English movie channel - &PrivéHD - is all set to telecast its new offering from the BBC library- Privé Unscripted. It brings not just movies inspired by real life but life itself showcased in all its raw and unscripted glory. The content from ZEEL’s association with BBC Studios,...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/palia.jpg?itok=N9_9Ii3e
MTV to up its game in 2019 with new format shows

After claiming to have doubled its viewership in 2018, MTV is all set to up its game by launching the eighth season of MTV Unplugged, a singing show, on 26 January, 8 pm onwards. Royal Stag Barrel Select and MTV have collaborated to present the program.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/graph.jpg?itok=xdrIJAzs
Hindi Movies most benefited genre in Chrome DM week 2

With a growth of 0.93 per cent as compared to last week (1), the Hindi movies genre marked the highest opportunity to see (OTS) among all categories in week 2 of Chrome Data Analytics & Media. In the Hindi ovies genre, Rishtey Cineplex gained the highest OTS with 95.1 per cent in HSM excluding...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/volley.jpg?itok=8Qd7RBy4
Pro Volleyball League players present Mumbai team jersey to Sunil Gavaskar

Pro Volleyball League stars Mohan Ukkrapandian from Kochi Blue Spikets (L) and Ranjit Singh from Ahmedabad Defenders (R) present the official UMumba jersey to Mumbaikar and cricketing legend, Sunil Gavaskar, who is a panellist on Sony Pictures Networks India’s live studio show, Extraaa Innings.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/nikhil.jpg?itok=NLbJtsSq
Nikhil Sangha’s Happy Anniversary has a powerful social message for all

While January 24 is observed as the National Girl Child Day across India, Nikhil Sangha’s short film ‘Happy Anniversary’ has a delicate yet poignant message for us all.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/vestil.jpg?itok=Wzy1A7Ba
Vestel Releases First CASTVs with Integrated Broadcast Pay TV Services

AMSTERDAM: Home appliance and consumer electronics manufacturer, Vestel has launched the first TVs which allow consumers to access premium pay TV services directly through their TVs without the need for a separate set-top box (STB), CI CAM or any other external device. The 43” UHD CASTV will be...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories