Television

Web series ‘Chase the Monsoon’ back on MTV

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/01/eka_-_large.jpg?itok=wmeUcRAY

MUMBAI: We don’t want the website to be an extension of television, but want it to be a separate entity, is what MTV India EVP and business head Aditya Swamy plans for his online properties.  He believes that the channel cannot ignore the platforms where the youth is.

Catering to a segment called screenagers, the channel is ready to offer a lot more in terms of content.

Come 5 August, and the channel is back with the second edition of MTV ‘Chase the Monsoon - Driest to the Wettest’. CEAT continues to be the title sponsor for the show.

This web reality programme fuelled by social media is all about eight riders (two in a team) who will for 21-days go on a road trip across the country with a limited budget to explore the sights, scenes and life during monsoons.

Like last year, the teams will have to share their daily experiences on social media - Pinterest, Vine and Instagram - to earn social fuel which will help them increase their daily budget. Apart from fuel generated through interactions, the teams can also earn points through various tasks.

With a focus on creating content which people will love to consume and more importantly share, MTV India digital head Ekalavya Bhattacharya points out, “Our research highlighted that bikers love riding for various reasons, but most of these experiences are linked to nature, food, culture, and heritage.” These are the four themes which the teams will pursue, this year.

What personally excites Bhattacharya this season is the route from Kutch to Cherrapunji. “It is going to be an experience which no one will ever forget. It is also a route not many bikers would have taken.”

With a tight budget of Rs 3,000 – Rs 6,000 per day, the teams will have to manage fuel, food, shelter and every other expense with it. “Often this money runs out and that is when your social skills come to the fore,” he adds.

It was last year that the channel first experimented with web-based reality series. The response then was not at par with that of channel’s expectations even though it tried to generate attraction through numerous hashtags on Twitter, videos and content on its Facebook page.

However, for this season, Bhattacharya is not concerned about the engagement level, as he believes the channel’s online attraction has increased manifold over the past months. “The show is social in its design and engagement is least of an issue as of now.”

On creating the blueprint for the show, while he agrees that there is always chaos in the process, but for him, that is where joy lies. “We've got entire walls charted with possible routes, Plan B's, content plans etc. It takes around a month of planning and hard work to pull off a show like this. It has also got a lot of learnings from the previous season, and we'll amplify our effort where required,” informs Bhattacharya.

The contestants were shortlisted based on the channel’s primary research which comprised finding out information about the different types of riders and their riding experiences. “Like last year was based on one of our research parameters, we had specially blocked a team only for couples. Riding together in the rain, was seen by many as a romantic experience,” he recalls.

Post the web series, the channel will showcase the experience to its viewers through four TV episodes.

On the marketing part, digital will lead the front, but one will see a lot of on-air and print support as well. xBhp is the channel’s biking partner and will help them with community outreach as well.

The show's Facebook page 'MTV Chase the Monsoon' has so far grossed 259,222 likes at the time of penning the article. It is also being talked about on Twitter through the MTV India profile, which has 1.2 million followers.

 ‘Chase the Monsoon - Driest to the Wettest’ won five awards last year, including Gold for the best non-fiction branded content show at the Abby's.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/FOX.jpg?itok=Bhdsm2nj
Disney makes $70.3 billion counterbid for Twenty-First Century Fox

21st Century Fox has announced that it has entered into an amended and restated merger agreement with The Walt Disney Company pursuant to which Disney has agreed to acquire for a price of $38 per 21CF share the same businesses. Disney agreed to acquire under the previously announced merger...

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/mpa.jpg?itok=vqd31YXu
MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/and.jpg?itok=xIv703YO
&pictures to air the World Television Premiere of the critically acclaimed Mukkabaaz on Saturday, 23rd June at 8pm

In a love story of a sportsman set in Bareilly, Vineet Kuma Singh plays a Kshatriya boxer who falls in love with a deaf-mute Brahmin woman. Co-produced and directed by National Film Award winner Anurag Kashyap, Mukkabaaz was screened at the 2017 Toronto International Film Festival and the 2017...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/disney.jpg?itok=_e6XbSdU
Disney appoints new creative officers for animation division

Jennifer Lee and Pete Docter have been named as new chief creative officers (CCOs) for Disney’s animation division. While Docter will handle the Pixar Animation Studios, Lee will head the Walt Disney Animation Studios.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/shinde.jpg?itok=TZAJ4Ibs
Epic TV appoints Rajiee Shinde as president

Infotainment channel EPIC TV has announced the appointment of Rajiee M Shinde as president. In her new role at EPIC, she has been entrusted with the responsibility of expanding the business and building the EPIC network.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/sell.jpg?itok=91wnij2K
Endemol Shine hires banks for a possible sale

Netherlands-based TV production company, Endemol Shine Group, has hired Deutsche Bank and Liontree to explore a potential sale that could be valued between $2- $4 billion including debt.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/flix.jpg?itok=xMcG7N6B
Leap into the world of robots and cyber terrorists as &flix brings the premiere of ‘Ghost in the Shell’

&flix, the all-new destination for the most-awaited Hollywood hits, is all set to bring the Indian television premiere of the 2017 American sci-fi action film ‘Ghost in the Shell’, this Sunday, June 24 at 1 PM & 9 PM. The movie, which is part of the channel’s ‘Flix First Premiere’ property...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/cnbc.jpg?itok=a0MUy3Eu
CNBC-TV18 announces the 8th edition of the india healthcare and wellness awards

CNBC-TV18, India’s leading English business news channel along with ICICI Lombard, announces the 8th edition of the‘Indian Healthcare and Wellness Awards.’ The awards will acknowledge and felicitate the best of medical and wellness service providers in the industry. The event will also serve as a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/Mihir-Bhatt.jpg?itok=0_g71hzd
Times Network appoints Mihir Bhatt as chief editor - IPs

MUMBAI: Times Network, part of India’s largest media conglomerate, The Times Group, today announced the appointment of Mihir Bhatt as chief editor – IPs. In his new role, Mihir will spearhead efforts to create unique and content-rich offerings on all IPs of the network, in addition to his...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories